Starting late Thursday into Friday, November 7th, I noticed signs of changes and movement in Google search rankings. Ever since Google removed the ability to see 100 results per page, it’s been harder to confirm these changes, but based on discussions in the SEO community and some tracking tools, it looks like there was a Google update around November 7, 2025.
I’m calling it the “Movember” update—mostly because I happened to see a moustache over the weekend while this ranking movement was happening.
The last noticeable ranking changes I reported were the Halloween update, then between October 15–17, and earlier on October 7–8. Since Google limited the number of search results per page, there has been less visible discussion, but experienced SEOs can often sense when Google makes adjustments. It looks like there was also a significant change around October 16.
So what makes me think there was an update around November 7th?
SEO Chatter
Let’s take a look at what the SEO community is saying. Here are some quotes from the comments on this site, discussions on WebmasterWorld, and my questions on X:
“”Yesterday, I somehow overcame long-term plateau.””
“”I see I am 15% down yesterday, it is getting insane I have checked my server has something happened this week? SEMrush is saying my rankings stayed the same.””
“”Yeah the last few days have been brutal, traffic is down about 40% from where it was last week and the same as someone else said. It started about three days ago.
Rankings are the same though. Google is definitely doing something.””
“”Things have been really bad lately, but the last three days have been truly incredible. Google traffic is dead. There are no visitors from search or Discover. And it doesn’t matter how many articles you’ve written in a day. 1 or 20.””
“”My traffic took a prolonged dip in the second half of October due to the loss of a lot of aged links, especially the last week of October. It has now snapped back into place after working on it for weeks.””
“”According to Semrush, there’s a lot going on again, so no wonder the shop is at a standstill. The news site has been virtually dead since mid-October, and that doesn’t seem to be changing for the time being. But hey, at least I can see my articles in Google’s AI nonsense. Man, I could throw up right now.””
Here are some of the responses to this question I posted on X yesterday:
“”Our restaurant chains have steady seasonal growth and no change in rankings on location or intent pages. However, one attorney with thin location pages lost 20% of search traffic on those pages. Likely because there are no physical addresses.””
There are many more responses on X—you can click through to read them.
Tracking Tools
Here’s what the tools have been showing over the past couple of days:
Wiredboard Aggregated Tool Report – This report combines the data from all the tools mentioned above and displays it in a single chart:
So what are you all seeing?
Forum discussion at WebmasterWorld and X
