Your client just searched for their own business on ChatGPT. Their competitor showed up in the AI-generated answer. They didn’t.
That phone call is coming. Are you ready to offer a solution?
AI-powered search tools like ChatGPT, Google’s AI Overviews, and Perplexity are fundamentally changing how people find information online. Traditional search engine results pages are being replaced by AI-generated answers. If your clients aren’t showing up in these responses, they’re invisible to a growing segment of their audience.
This is where Generative Engine Optimisation (GEO) comes in, and why agencies offering white-label GEO services now have a significant first-mover advantage.
Why should digital agencies offer GEO services to clients?
Here’s the uncomfortable reality: Your clients are already losing visibility. When potential customers ask AI tools for recommendations, your clients’ brands likely aren’t mentioned. Meanwhile, competitors who’ve implemented GEO strategies are capturing that visibility.
The opportunity is immediate:
- High demand, virtually no competition: GEO is still new enough that most agencies aren’t offering it. The agencies that move first will establish themselves as the experts.
- Premium pricing potential: As a specialised, cutting-edge service, GEO commands higher rates than traditional SEO. Clients understand they’re paying for expertise that most agencies don’t have yet.
- Built-in recurring revenue: GEO isn’t a one-time fix. It requires ongoing optimisation as AI models evolve, creating predictable monthly revenue for your agency.
By integrating white-label GEO into your service offering, you modernise your agency’s capabilities, stay competitive, and position yourself as a leader in next-generation search marketing.
Want to dive deeper into GEO fundamentals? Download our free GEO eBook for Agencies. It covers everything you need to understand Generative Engine Optimisation and how to improve search visibility in AI-powered platforms.
What white-label GEO services can agencies offer?
GEO gives your agency a genuine opportunity to diversify services and deliver measurable value to clients desperate for better online visibility. Here are the core deliverables you should be offering:
1. Generative search visibility audits
Assess how often (or if) your client’s brand appears in AI-generated answers across platforms like ChatGPT, Perplexity, and Google AI Overviews. Identify visibility gaps and benchmark against competitors.
2. Content optimisation for AI answers
Craft well-structured, AI-friendly content that directly and comprehensively answers user queries. This isn’t traditional SEO copywriting; it’s about making your content citable by AI models.
3. Structured data and entity SEO
Optimise websites using structured data markup and entity SEO techniques to help AI systems understand and reference your client’s content more accurately.
4. AI snapshot and citation monitoring
Track your client’s mentions in AI-generated responses, monitor competitor activity, and identify new opportunities across AI platforms. This ongoing monitoring ensures you catch changes quickly.
5. People Also Ask (PAA) optimisation
Develop FAQ-style content specifically designed to appear in AI-generated answers. These direct, question-based responses are exactly what AI models look for when generating recommendations.
By offering these services, whether delivered in-house or through white-label GEO partnerships, your agency provides holistic AI-powered search solutions that align with where the market is heading.
How to sell GEO services to clients (without overcomplicating it)
Most agency owners know they should be offering GEO but struggle with how to position it. Here’s our straightforward approach:
- Start with frustration
Clients are already noticing the problem. “Why aren’t we showing up when people ask ChatGPT for recommendations in our industry?” That frustration is your opening.
Acknowledge their concern, then explain how AI search tools are changing information discovery. Underscore that this search trend is happening right now.
- Position GEO as the solution they need
Explain that GEO is the strategy to help their brand feature in AI-generated answers. It’s the next optimisation strategy aligned to how AI models select and cite sources.
Make it concrete: A recent study shows AI-generated answers appear in over 40% of local business searches. If your client isn’t optimised for these results, they’re missing nearly half their potential visibility.
- Show them the ROI
Provide examples of success, even if they’re anonymised or from early case studies. As more customers turn to AI-powered platforms for recommendations, a solid GEO strategy means your client has a much higher chance of being featured, driving more traffic, engagement, and conversions.
The math is simple: More visibility in AI answers = more qualified traffic = more revenue.
- Make the close easy
Use our free GEO sales resource template for digital agencies to streamline your pitch. The template is customisable with your branding and provides a clear explanation of GEO’s benefits, making it easier to convert leads into clients.
For agencies without in-house GEO expertise, white-label GEO partnerships let you offer these services immediately without the learning curve or resource investment.
Marketing your agency’s GEO services
To attract clients to your GEO offering, you need to establish yourself as the expert in this space. Here’s how:
- Position yourself as a thought leader: Create content around the future of search, AI’s impact on SEO, and how businesses can future-proof their visibility with GEO. Blog posts, LinkedIn articles, and social media content all work – with consistency.
- Offer free GEO audits: A GEO visibility audit shows clients exactly where they stand in AI search results. Offering this as a free service is a low-risk way for prospects to engage with you and see the value firsthand. Once they see they’re invisible in AI-generated answers, the conversation about fixing it becomes much easier.
- Host educational webinars: Webinars on AI search and GEO importance build trust whilst positioning your agency as knowledgeable. Many agency owners are confused about GEO, so being the one who explains it clearly creates immediate authority.
- Leverage social proof strategically: Share testimonials, case studies, and examples of how GEO has increased visibility for businesses. Even early results are compelling when most agencies have no results to show at all.
The agencies winning GEO clients right now aren’t necessarily the ones with the most technical expertise. They are the ones explaining it well and making the value obvious.
Common pitfalls when selling GEO (and how to avoid them)
Selling a new service category comes with challenges. Here’s what to watch out for:
1. Overcomplicating the pitch
Clients don’t care about AI algorithms or technical implementation details. They care about visibility, traffic, and revenue. Keep your explanation simple and benefit-focused. “We make sure your business shows up when people ask AI tools for recommendations in your industry.” That’s it.
2. Positioning GEO as a one-time project
Like traditional SEO, GEO requires ongoing optimisation. AI models update, search behaviour evolves, and competitors optimise their content too. Position GEO as a recurring service that adapts with AI technology changes. This protects your profitability and sets proper client expectations.
3. Skipping measurement and reporting
Track your client’s performance in AI search and report on it regularly. Show them when they start appearing in ChatGPT responses or Google AI Overviews. Demonstrate the visibility gains. Transparency builds trust and justifies ongoing investment.
4. Trying to build expertise in-house before offering the service
The first-mover advantage is real, but it’s closing. Agencies waiting until they’ve mastered every aspect of GEO internally will lose to agencies using white-label GEO partnerships to offer services now while building knowledge over time.
Scale your agency with white-label GEO
What’s next for GEO services?
As AI search evolves, demand for GEO services will only increase. The agencies offering white-label GEO today are establishing themselves as leaders in next-generation digital marketing.
Expect more businesses to adopt GEO as a standard part of their search strategy, just like how SEO became non-negotiable over the past two decades. Early adoption is your competitive differentiator.
The window for first-mover advantage is open, but it won’t stay open forever.
Selling GEO services is an opportunity forward-thinking agencies can’t afford to miss. By offering this service, whether through in-house development or white-label GEO partnerships, you expand your service suite, increase profitability, and future-proof your agency in a rapidly changing market.
Ready to offer GEO without building expertise from scratch? After months of research and testing, Globital has developed white-label GEO support to help agencies enter this new era of search marketing with confidence. Book your free GEO consultation with our team and start scaling your agency’s services today.
