Email marketing is still one of the best ways to develop a personal relationship between your client and their customer base or leads. It’s also an effective way to nurture customers into repeat purchasers and brand fans. 

Whether your client is sending out an email a day or a newsletter every quarter, thinking up content pillars for the next email can be exhausting. As digital resellers in the UK, we help thousands of digital marketing agencies with email design and copywriting. Take a look at some of our fresh ideas to include in your client’s next mailer. 

1.   Interview An Expert 

In order to establish your client as an authority in their space, you could have them interview an expert in a specific niche in their industry. Their customers will value specialised insights into a problem they’re experiencing. Whether it’s in audio, video, or written format (or all three!), you can easily repurpose this content down the line, too! 

2.  Create A Poll

Engagement is a magic word. If you can successfully encourage your client’s audience to interact with your client over email, you will help your client stay top-of-mind. Polls, quizzes, and games are all unique, relatively simple additives that can transform your client’s newsletter. 

3.  Break Something Complex Down Step-By-Step

If you’re in need of another idea for your client’s newsletter, why not explain something to your client’s audience in a step-by-step format? Creating a recipe for tax season, after-dye hair care, a morning meditation practice, or anything else related to your client will interest your client’s reader. 

4.  Challenge The Reader 

You can also involve the reader in the newsletter experience by asking them to email your client back, submit something for review, or simply share the email with friends for a discount, shoutout, or freebie. 

5.  Get Personal 

Lastly, you can also generate newsletter content around your client’s unique opinion or hot take on a controversial issue in the industry. It could be as simple as sharing an image of your client’s pet in the newsletter. Readers will trust your client so much more when they can see them as a real person. 

Instead of struggling to come up with your client’s latest newsletter content, why not outsource it to our experienced white label copywriting crew? As seasoned digital resellers in the UK, we know how to craft engaging content for your clients. Reach out to us today!