The more people get used to something, they more likely they are to accept it. As digital marketing resellers in the UK, Globital UK has seen the market slowly but surely come around to the SEO outsourcing process. Whereas previously clients would only trust us for our wholesale web development and web design skills, these days we get calls asking us to help them find a Virtual Assistant to help out their business in the UK! Because of this, our clients already have an idea about how the digital marketing outsource process works but we’ve found that with copywriting for content creation, many still want to ‘build their content on rented land’.
In other words, create, share and manage content primarily through other platforms such as social media. A recent article by digital marketing authority Business2Community outlined 11 false assumptions about content marketing that negatively impact a brand’s success, and what they can do about it. One of those false assumptions we have found to be true during our time as white label SEO providers in the UK, is that a brand can ‘build their content on rented land’. Research shows that assumptions such as these are common, and are costing brands too. The Content Marketing Institute reveals that despite the majority of brands producing more content this year and using social media more often, most feel that they are less effective at using content than ever before.
While social media marketing is valuable, in order to truly build one’s content on land that is owned, the bulk of your content should be located on your own website and be created by you. This is easily achieved by starting and updating a regular blog, and optimising your website’s content, copy and keywords.
Most companies in the United Kingdom have goals they’d like to achieve in 2016, increasing leads and engagement are top priorities. One of the easiest and most effective ways to do this is by making your website the destination of your best lead generating, content creating efforts. It’s an effective way to communicate what you have to offer as a brand at the same time as offering potential customers contact details and forms for feedback at the touch of a button. It also lets you put testing and analytics in place to measure, predict and analyse leads and traffic, which you can use to improve your marketing across all channels. What more could you want?
Take advantage of our content writing reseller for website content and start achieving your goals.
