When designing for clients, digital agencies and graphic designers need to cleverly combine their own creativity with current trends in order to create something that is unique and impactful whilst appealing to current consumer interests. For this reason, it’s so important for marketers and designers to keep up with (though not outright copying) current trends in the industry. As digital marketing resellers looking at graphic design trends for 2022, there’s a common thread that stands out: creative pragmatism.
What Is Creative Pragmatism?
Creative pragmatism is something of an oxymoron. Creativity is all about being bold and expressive, while pragmatism is all about being practical and based on reality. Creative pragmatism combines these two opposites to find new creativity to overcome obstacles and challenges. In terms of design trends, creative pragmatism sees bold, expressive, vibrant designs that are also visibly intentional and deliberate.
Why Are People Responding To Creative Pragmatism
The last few years have been rough on everyone. Between the economy, the pandemic and other global issues, people are looking for designs that are inspiring but have a meaningful, realistic purpose. 2022 is not the time of unrealistic dreaming. It’s a period where people are looking for real solutions that are exciting and creative. This can be seen in many of 2022’s graphic design trends.
Graphic Design Trends In 2022 That Embrace Creative Pragmatism
Experimental Typography
Experimental typography moves away from the typical, traditional fonts and compositions. Whether it’s each letter of a headline being a different font type and colour or incorporating interesting shapes into the designs of specific letters, this is intentional creativity that users are currently drawn to. Examples include:
- Type on packaging where letters sit on a random line rather than reading straight across
- Fonts with hand-drawn letters that don’t repeat (a letter used multiple times looks different each time)
- Letters out of sequence (but still legible) on a product label
Contrast
Contrasting colours are colours on the opposite ends of the colour spectrum, like yellow and blue or purple and orange or pink and mint green. Though they are opposites, contrasting colours look great together, with each bringing out the best of the other. Contrasting colours are an excellent display of creative pragmatism in their simplest form, as the colours are deliberately and mindfully chosen to create a beautiful design. Examples include:
- Contrasting colours in an eye-catching logo
- Contrasting background colours and typography
- Banners using patterns of contrasting colours
90’s Throwbacks
In the creative world, from fashion to graphic design, trends are cyclical. In 2022, people are drawn to the 90’s eccentricity and almost primitive, hand-drawn designs. The nostalgia of a ’90s childhood where things may have seemed idyllic is truly reaching consumers. Examples include:
- Hand-drawn graphics and icons
- Sticker-style designs
- Bright, clashing colour schemes and patterns
Embracing The Abstract
Abstract geometry is a big graphic design trend in 2022. Combining the reliable, consistent nature of geometric shapes in repeating patterns with the expressive, bold nature of the abstract is a perfect example of creative pragmatism: Deliberate yet creative and vibrant. Examples include:
- Banners using repeated geometric shapes in contrasting colours
- Flyers and brochures with multiple, clashing geometric patterns scattered
- Layered geometric shapes of different colours, patterns and opacities as featured designs on a page
Need white label digital marketing resellers to help with creatively pragmatic graphic design for your clients? Get in touch with SEO Resellers USA at support@globitalmarketing.com.
