When it comes to advertising for your clients, your digital agency is likely doing all it can to ensure the ad budget is being spent appropriately and invested in the right channels to ensure a good return on investment (ROI) for your clients. According to a recent report by Ebiquity, advertisers spend around one-tenth of their budgets advertising on clickbait sites. While these sites are known for receiving a high number of visitors and offer high viewability at a low cost per mile, they are not necessarily the best option for digital agencies looking for genuine results rather than a solution that only looks good on paper. 

What Is A Clickbait Site?

According to Semrush, clickbait is misleading or “shocking” content created to earn page views. With content specifically designed to get readers’ attention and compel them to click, traffic is driven to the website in droves. With such high volumes of visitors to the website, some publishers use clickbait as a tool to earn more clicks, advertising revenue, or conversions. While clickbait can draw in clicks, it’s not always the best move when it comes to SEO or ROI.

What Effects Does Clickbait Have On Advertising?

These sites can appear to be a good deal at first glance. Typically, clickbait sites have a poor user experience and can, in many cases, frustrate consumers who are not being served the content they had been expecting. When your digital agency’s clients’ ads appear in places where users are feeling negative or like their trust has been broken, those feelings are likely to be extended to your client simply for being in the wrong place at the wrong time. In the long term, this could lead to bad publicity and even boycotts of your client, the polar opposite of your goal. With such negative effects, money spent on these advertising channels have the potential to be a complete waste.

How Can Your Digital Agency Overcome This?

According to the report, users would rather have seen advertising money spent on high-quality journalism, news publications, or marketing and media companies with diverse ownership profiles. Your digital agency would see better ROI by ensuring that your clients’ advertising budgets are put towards advertising on more established, reputable channels.

Maximise Your Clients’ Advertising Budget By Working With A White Label SEO Consultant

By working with a white-label partner to outsource copywriting services along with other marketing tasks, your digital agency can offer clients a wider range of services while saving money. Working with a white-label agency typically costs a fraction of what it would cost to make an internal hire. This means that you can get even more done for your clients and maximise their results, even if they have a smaller budget.

Ready to work with a reliable SEO partner and start offering your clients an even higher ROI while driving your agency’s revenue? Globital UK can help you out! Get started by contacting us at support@globitalmarketing.com.