One of the essential elements of visual identity is colour. The colours that your clients choose to represent their brand can have a significant impact on how customers perceive them. In this blog post, we will explore the impact that 5 specific colours can have on your client’s branding.

1.   Green

Green is a colour that represents growth, balance, and harmony. It is often associated with nature, health, and tranquillity. Green is a popular choice for brands that promote eco-friendliness, organic products, or health and wellness. It’s also a great colour for brands that want to convey a sense of stability, balance, and growth. If your client wants to evoke feelings of calmness, balance, and peace, then green is the perfect colour for their branding.

2.  Blue

Blue is often associated with professionalism, authority, and trust. It’s a popular colour for corporate brands, tech companies, and financial institutions. Brands like Facebook, IBM, and Ford use different shades of blue in their logos to convey stability and reliability. If your client wants to establish themselves as a trustworthy and authoritative figure in their industry, then blue is the ideal colour for them.

3.  Red

Red evokes passion, energy, and excitement. It’s a popular choice for brands that want to create a sense of urgency, such as fast-food chains or sports brands. Red has been proven to increase heart rate and stimulate appetite, making it an excellent choice for food brands. If your client wants to create a sense of excitement and urgency around their brand, then red is best.

4.  Yellow

Yellow is a bright, cheerful colour that evokes feelings of happiness and optimism. It’s a popular choice for brands that want to create a sense of warmth and approachability, such as McDonald’s or Best Buy. Yellow is often used by brands that want to convey feelings of happiness, optimism, and playfulness. If your client wants to create a sense of excitement and energy around their brand, then the colour yellow is the right choice for their branding.

5.  Purple

Purple is synonymous with creativity, sophistication, and luxury. It’s a popular choice for brands that want to convey exclusivity and elegance. If your client wants to establish themselves as a creative and innovative brand, then purple is preferable for them.

Choosing the right colours for your client’s branding is crucial to their success. Each colour has its own unique attributes and can evoke specific emotions and perceptions from consumers. As a digital marketing agency owner, it’s essential to understand the impact that different colours can have on your client’s branding, 

With so many considerations at the heart of a good project, it’s no wonder that your agency has a lot on its plate. When you trust our white label outsource team to take care of your client’s deliverables, you’re choosing to deliver quality each and every time.

Trust our digital marketing reseller team in the UK for all of your white label needs.