LinkedIn is fast becoming a placefor employees in the United Kingdomto not only update their CV but also to find business related content such as articles, stories, infographics, and videos. Just recently, in fact, it was announced that LinkedIn was considering adding an ‘Instant Article’ feature, something that could dramatically affect a brand’s LinkedIn lead generation strategies. This would allow the website to boost page loading times and optimise how content is presented, a sure-fire way to keep people reading and browsing the website for longer.
LinkedIn Content usually comes from identified influencers, andindividualscan follow brands, receiving notifications whenever they publish something. For English brands that have a LinkedIn presence, a dedicated article publication platform could drive current subscribers and followers to read on, like and share content. This is very important as research has also shown that one-third of readers of your average thought leadership article published on LinkedIn will go on to contact the brand. This demonstrates the possibilities that a LinkedIn presence could have on lead generation.
Savvy brands understand that LinkedIn lead generation strategies can be employed in order to introduce and optimise connections made. Of course, this requires time, effort, and an understanding of how the right approach applies to generating leads on LinkedIn. Knowing your audience allows you to identify and connect with the right people – those who are more likely to become clients. Understanding how people use LinkedIn is essential to be able to get leads out of the connections that will actually result in sales.
LinkedIn Lead generation can be outsourced to a wholesale providerlike Globital UK who can monitor and analyse the way connection is progressing on LinkedIn to identify viable sales leads.We spend the time moving through our scripted process and you talk to qualified leads. After a quick client brief, the wholesaler makes the connection on LinkedIn on behalf of your client and takes over the cumbersome process of vetting and progressing the relationship through to a face-to-face or phone call meeting. At this point your client is put in touch with the potential lead and the magic happens!
