With the rollout of updates to Google Analytics 4, your digital agency can expect some exciting new changes. As we welcome the update, we should expect updates to reports for Google Analytics which could mean that your digital agency needs to make some changes to your clients’ digital marketing strategy. It’s possible that you will soon be able to offer your clients more accurate reporting and deliver even better results than before.
GA4: What your Digital Agency Needs To Know
Since its initial release in March 2022, Google has continued to make updates, additions and improvements to Google Analytics 4 to offer users like your digital agency more specific, accurate reporting. With Google Analytics 4, it has been possible to track the customer journey and analyse engagement like never before. With so many metrics to track and features that make it simple to understand where a campaign’s strengths and weaknesses lie, your digital agency will know first-hand how GA4 has enhanced the ability to create more effective marketing strategies for your clients.
Channel Groupings For Google Ads With
Updates to Google Analytics 4 will see your digital agency use GA4 properties to monitor your clients’ landing pages and determine how much traffic can be attributed to Performance max and Smart Shopping Campaigns. Part of the update for Google Analytics 4 will be new channel groupings. The currently available channel groupings for Google Analytics include:
- Paid Search
- Paid Social
- Paid Video
- Display
Along with these groupings is a data group called “Cross-Network.” Cross-Network will make it incredibly simple to figure out exactly how much traffic your clients’ web pages are receiving from Google Ads’ newly added campaign types.
How Reporting For Your Clients Will Be Affected
With new channel groupings and more parameters to track, your digital agency can ensure that your clients landing pages and advertising strategies are optimised. You will be able to achieve more of your clients’ advertising goals with the ability to isolate Smart Shopping metrics and Performance Max metrics from other Google Ads data. It’s certainly worth your digital agency taking time to look at GA4’s capabilities and integrate them into your clients’ strategies in order to deliver them even better results than before.
At Globital UK, we work with you as a team with the goal of taking your digital agency to the next level. By offering our expert white label google AdWords, white label SEO consultants and other outsourced digital marketing services, we help your digital agency boost profits while reducing costs by empowering you to deliver more services to more clients in less time and for less than it would cost you to make an internal hire. If you’re looking for a white label partner to help make the most of Google Analytics 4 and ensure that your clients are benefitting from its updates as much as they possibly can, Globital UK is here for you. Ready to get started? Contact us at support@globitalmarketing.com today.
