Google has a staggering 4.3 billion users across the world, an impressive 92.24% of the global market share. Google is so much more than a search engine. It’s a powerful tool leveraged by digital agencies to gain exposure for their clients and boost their success within their target audiences. While Google is not the only tool for agencies and SEO resellers like Globital Canada to use, it’s certainly the most commonly used with the biggest focus. Part of what makes Google so popular when it comes to search engines is its relentless pursuit of offering anyone using it the highest-quality results possible. This is accomplished through consistent research and development, monitoring the digital space and Google consistently adapting and updating its algorithms in order to better serve its users.
On 25 May, Google launched a new update aptly named Google May 2022 Broad Core Update. As a core update, the May 2022 Broad Core Update brings significant changes to Google’s algorithm, which will impact the websites digital agencies are responsible for in a big way. As the algorithm updates, it will change how Google looks at websites and how websites are ranked, meaning that the approaches digital agencies take to SEO will likely need to shift.
Google’s core updates typically aim to improve Search for users overall. The nature of the internet, and people in general, is constantly changing. What was important a year ago is now inconsequential. Because of this, it’s necessary for Google to change what the algorithm deems as important enough to affect rankings.
As a broad update, May 2022 Broad Core Update isn’t targeting any one specific area. Rather, it is looking at a generally improving Google’s systems. With this update, digital agencies should be prepared for noticeable effects on their clients’ websites. Many websites can expect to experience either drops or boosts in their search rankings. These ranking changes can vary in intensity and significance.
As many digital agencies use their clients’ websites SEO rankings as a way to measure the success of those websites, seeing a significant drop in rankings could spark panic. However, it’s important to note that pages dropping in rankings have not done so because they have been penalized. The May 2022 Broad Core Update is not a penalty update. Rather, it looks at all types of content and reassesses it against other content published since the last update. Once the update has finished rolling out, digital agencies should start to perform a thorough analysis of their clients’ websites and start implementing strategies to improve their clients’ rankings once again. For digital agencies who need a helping hand, Google has help available for those who need some guidance on how core updates can affect their clients’ websites and what improvements and fixes can be made.
Looking to outsource digital marketing packages to a digital marketing reseller who can help boost your clients’ rankings after the May 2022 Broad Core Update? Globital Canada would love to be of assistance! Contact us at support@globitalmarketing.com to find out more.
