Content marketing and social media management for agencies are more fast-paced than ever, and staying organised absolutely requires a content calendar. 

‘But,’ we hear you groan, ‘Content calendars take so much time and energy to create!’

What if you could create and manage your entire content strategy in just a few clicks? Interested? Using AI, you can automate the tedious parts of content planning, creation and publishing, freeing you up to focus on strategy and creativity.

So, let’s take a look at how to build an AI-powered content calendar. 

Build Content Pillars with AI

Before you start filling your content calendar with individual posts, start by establishing your content pillars. These are the core themes or topics that define your client’s brand and resonate with their target audience. Think of them as the main categories around which all the content will revolve. 

To build out the perfect AI prompt, clearly outline your client’s brand’s industry, products, services, and, most importantly, their target audience. The more specific you are, the better the AI can assist you. Next, feed AI this prompt: “Based on [your client’s brand/industry] and a focus on targeting [their audience], what are 5-7 core content pillars we should focus on?”

The AI will generate a list of potential content pillars, which you can then review. Ask yourself if they align with your client’s brand identity and business goals and if they are broad enough to encompass a variety of content but specific enough to maintain focus. Refine the AI’s suggestions, combine similar ideas, and eliminate any that don’t quite fit.

If you need help, our white label social media management team can advise you on which AI tools to use and even take over creating and scheduling your clients’ social media content for you!

Generate Content Ideas for the Coming Month

With your content pillars established, the next step is to populate your calendar with specific content ideas. AI can be a powerful ally in analysing trends and generating relevant content ideas for the upcoming month.

In your AI prompt, clearly define which social media platforms you’ll be focusing on as part of your strategy and define your primary goals for the month. Are you trying to increase engagement, drive website traffic, or build brand awareness? 

You can then use AI’s recommendations to build out a strategic content calendar for your client for the coming month. 

You can also book a consultation with our AI experts at Globital at any time if you want more tips on how to use this and other AI tools.

By leveraging AI tools, you can focus more on strategy and audience engagement while letting technology handle the repetitive tasks. Our white label social media management service is another way you can outsource your clients’ deliverables to save you time to focus on scaling and building your agency. 

For more tips on how to use AI in your day-to-day at your agency, sign up to join our AI webinar series. The future is AI, and we want to help you prepare!