Today, rapid growth in spoken search has overtaken the traditional typed search. This shift directly impacts how brands outsource SEO services, leaving digital agencies needing to adapt their methods fast!
So, what can digital agencies do to ensure that voice search is integral in their marketing packages? We discuss some essential ideas below.
What Is Voice Search?
The primary aim of voice search technology is to add a layer of effortlessness to engaging with technology. The feature helps users harness technology to access answers to queries or valuable information by utilising an automatic speech recognition (ASR) solution to translate voice into text.
All that is needed is their spoken word, and the technology identifies the queries, transforms them into text, and places the search as if done by text. With time, this technology is improving to deliver more accurate results ‒ as close to manual search as possible.
How Is Voice Search Changing SEO?
Now that you understand voice search, you must consider its impact on SEO. So far, Google has managed to accomplish 95% accuracy relating to voice search queries. A Chinese company, iFlytek, has achieved 98% accuracy in its speech recognition technology, with adaptions including translating Mandarin to English and various other languages.
Across the globe, those providing digital marketing services must ensure that all content is fully-optimised for voice search to avoid their clients’ content falling under the radar.
How To Include Voice Search In Your SEO Strategies For Clients
As the agency, your primary goal is to get your clients’ content in front of online users. Therefore, there are a few points to consider when optimising content for voice recognition.
- Consider that people ask questions more accurately with their voices. Therefore, fewer quick keywords and more precise long-tail search queries. A platform like Quora aids with seeing how people ask and answer these questions, which you can then integrate into your content.
- Focus on hyperlocal searches by including business locations in your on-page strategies. It helps local audiences discover the clients’ businesses, which is said to occur most frequently through voice search.
- Ensure that the answers delivered are relevant and optimised through Speakable Schema Markup. This tool identifies the most relative points within the content so that the engine provides accurate and valuable information, which should be no longer than a few sentences taking nothing more than 30 seconds to read.
- Make all content mobile-friendly, as a smartphone may be the primary device for many to access information, helping your clients reach a broader audience.
Voice search is an exciting addition to marketing tools and technology, one we must all harness to remain relevant! Your clients rely on your savvy services to provide the best SEO implementation possible. Therefore, including voice recognition in your strategy is a must.
If you cannot do it alone, Globital UK offers the best white-label reseller programs to agencies like yours. We aim to provide white-label marketing in the UK that ensures your needs are taken care of so that you can best tend to your client pool. With us, you can outsource your SEO, complete with voice recognition integration. Get in touch to outsource your SEO consultant today.
