TikTok is considered by many to be one of the most popular social media platforms in the world. With more than 1 billion active users each month, it is clear that TikTok is doing something right in terms of keeping their users engaged and active on the platform. At Globital Canada, we offer white label social media management to digital agencies, helping them offer the best marketing services possible.

With our marketing and social media experience, we have experienced first-hand just how consistently innovative and exciting TikTok can be as both an enjoyable social media platform and an incredible opportunity to create effective marketing campaigns for clients.

TikTok At The 2022 Cannes Lions International Festival Of Creativity

For the very first time, TikTok held a company event at the 2022 Cannes Lions International Festival of Creativity. During the event, the social media giant shared with attendees its plans for the future of TikTok and how it plans to tackle its challenges and continue to innovate in the social media space. Leaders of the platform took center stage, sharing TikTok’s vision for the future, including expansions and changes to expect from the platform. These changes have the potential to significantly affect digital agencies as well as the social media marketing and influencer/creator economy overall.

TikTok’s Plans For The Future

According to TikTok executives, the company has every intention of continuing to expand the platform and offering bigger and better things in days to come. Addressing issues of safety and security while bringing new functionality to the app as well as bringing in exponentially more advertisers, it is well established that TikTok has impressive plans. Some of the plans discussed at the event include:

• Increasing the number of advertisers on the platform from the hundreds of thousands to the millions, despite the impact of Apple’s new privacy settings and growing advertising limitations
• Offering more quality control and addressing brand safety issues to offer both advertisers and TikTok users peace of mind
• In-Platform shopping is set to expand globally, offering even more people the chance to take advantage of TikTok’s live shopping functionality

How Will TikTok’s Vision For The Future Affect Digital Agencies And Your Clients?

For any digital agency, it is important to keep up to date with the latest industry changes and social media updates. Without being current, it is impossible to navigate the world of social media marketing effectively, resulting in digital agencies being unable to offer clients campaigns that will get results. With TikTok’s planned changes, digital agencies like you will have more options than ever with all new channels to embrace, like the opportunity to offer your clients’ customers the opportunity to live shop. By keeping on top of TikTok’s plans for the future, your digital agency can be one of those at the forefront with a strategy to use new tools effectively right from the start.

Interested in learning more about how your digital agency can benefit from TikTok and its plans for the future? Globital Canada offers your digital agency white label digital marketing services that will keep you at the forefront of social media marketing. Get in touch with us at support@globitalmarketing.com to find out more.