It used to be that no matter how big your client got on social media, you and your team would still need to sit and manually reply to any and all comments and messages. Thankfully, automation through apps like ManyChat has come on the scene, but there’s a catch. Nobody likes interacting with a robotic, generic response. 

So, how does your social media agency make each reply sound natural? Our white label social media team will show you how to automate your replies while keeping them personal, warm, and engaging.

Set the right tone for automated responses

The thing is, if your messages sound robotic or overly formal, your client’s audience will immediately recognise that they are interacting with automation. Take the time to put together responses that feel conversational, friendly, and aligned with your client’s brand’s personality.

To make your life even easier, our white label copywriting team can draft a tone guide or even a library of pre-written responses to comments and messages. From there, you just need to plug them into an automated messaging system and monitor progress.

Use AI chatbots that learn and adapt

Remember that basic, one-message auto-replies can only take you so far before they start feeling repetitive. To avoid this, use AI chatbots that learn from interactions and refine their responses over time. Advanced AI-powered bots, like those integrated with natural language processing, can detect sentiment, understand context, and generate replies that feel organic.

For example, if a customer asks, “Do you have this in blue?”, an AI chatbot can be trained to recognise product inquiries and provide specific answers like, “Yes! We have it in blue, red, and black. Would you like the link to see more details?” A response like this makes the interaction feel more natural and helpful rather than a cold, pre-programmed response like “Yes.”

AI chatbots can also escalate complex issues to human representatives when necessary. If a customer expresses frustration or asks about a refund, the bot can recognise these signals and direct the conversation to a live agent.

Use multi-layered automation to handle complex queries

We’ve already noted that not all inquiries can be answered with a single response. Some customers might have follow-up questions or require more detailed explanations. A multi-layered automation approach can help create a more engaging and responsive experience.

This involves setting up automated workflows that guide users through a conversation rather than giving them one-off replies. For instance, if someone asks, “How do I return an item?”, your automated system could first provide a brief response: “Returning an item is easy! Would you like to see our step-by-step guide?” If the user responds positively, the system can then provide more details, ensuring the conversation remains interactive.

Another way to layer automation is by using keyword triggers. If a message contains words like “pricing” or “features,” the system can provide the relevant details without sounding generic. Our white label social media marketing team and copywriting team can work together to help you develop these complex, multi-layered responses for your client’s automated response systems.

Beyond AI-driven social media replies, our white label social media management team recommends learning other ways to use AI for your agency’s growth. Our five-part AI Advantage webinar series takes a closer look at how exactly you can use AI in your day-to-day as an agency owner to improve client outcomes and scale faster. Book your space for free and keep ahead of your competitors!