In recent years, digital marketing reseller business owners have faced unprecedented difficulties, from entire industries being shut down due to the COVID-19 pandemic to a major economic recession threatening their agency’s security.
On our YouTube channel, Globital TV, Leanne Rogers, Globital’s own digital marketing agency specialist, reveals essential strategies that all digital agencies should know to better their chances of keeping their clients through a recession. In fact, there is potential not only to survive a recession but to grow and thrive, coming out stronger and better on the other side.
The Importance Of Client Relationships During A Recession
Without clients, digital agencies simply cannot survive. An economic recession is a dangerous time for your agency’s clients and, by extension, your agency itself. During difficult economic times, clients may panic and start cancelling services to save money. It’s important that your digital agency is not on the chopping block. Strong client relationships are the only way your digital agency will survive a recession. Therefore, position yourself as an indispensable factor in your client’s business and contributor to their success.
5 Strategies To Keep Your Digital Agency’s Clients During A Recession
- Before your clients attempt to cancel their services entirely, take a proactive approach to find a creative solution and alternative marketing strategy to suit their current needs and a lower budget.
- Be honest about the real challenges you and your client are facing because of the recession and communicate with honesty and transparency regarding how you will solve them.
- Proactive communication and problem-solving will help ensure that your digital agency is seen as an essential resource for your clients that should be kept on throughout the economic downturn.
- As the digital space inevitably evolves due to the challenges of a recession, your digital agency should be poised to help your clients adjust and transform their marketing strategy to serve the market’s new needs.
- Show your clients the value you add to their business and encourage their loyalty by giving them special rewards or special offers to help them achieve their marketing goals more affordably.
Essential Points To Keep In Mind To Strengthen Your Digital Agency During A Recession
Keeping your clients during a recession is all about balance, ensuring that you retain the business of your current customers by adjusting engagement and strategies while also being sure to maintain your agency’s impeccable delivery standards and efficiencies. Focusing on three key areas can help ensure your agency thrives, no matter the economic climate:
- Continuing to build relationships during a recession will help bolster your digital agency and position it in the right place to weather the economic storm.
- Provide a value-based experience to new and old clients by focusing on continued quality, training, and service in your digital agency’s team
- Prepare for the need to be flexible and accommodate your clients’ newfound abilities and needs as they face the recession themselves.
With a white-label partner like Globital UK, you can continue offering your clients the world-class digital marketing services your agency is known for. As a top digital marketing resellers business in the UK, we work with digital agencies that are outsourcing digital marketing solutions for their clients to a partner they can trust. To find out more about how we can help you strengthen your digital agency during a recession, contact us at support@globitalmarketing.com. Join our YouTube channel, Globital TV, for more interesting videos on how you can support and scale your digital agency with new videos every Monday.
