When was the last time you opened a search engine and looked for something? Did you find what you were looking for on the first page? If not, did you keep looking past the second or third page? Like the majority of people, you did not. It’s a fact. Research shows that people rarely search past the second page of search results. It doesn’t matter if the third or fourth page offers a result that is more accurate or relevant. If it doesn’t appear at the top it’s going to get ignored.

Online page rankings determine where a page falls on a search engine result for a certain word or term. What determines a high search ranking involves many complex factors working together. Getting your website to the first page of Google is not like simply writing a grocery list.

You need a good grasp of Search Engine Optimisation to get the hang of it. Unlike traditional advertising, money talks but doesn’t have the final say. You can’t buy your way into a better page ranking. It takes months of careful, steady work and you have to know what you are doing.

It’s easy to understand why businesses fall for the promise of an immediate front page of Google ranking. What could be more enticing than coming out on top? But while many digital marketing agencies can promise this, few will deliver. No quick fix exists for improving a website’s page rankings. Any company that promises you this is lying.

Your website’s page ranking is determined by your website’s relevance, popularity and content quality. Search engines assess things such as the page title and words used on the page. It evaluates your website based on the keywords present in the URL. The number and quality of links to your website are assessed. Search engines also look at the number of links pointing to a specific web page.

Globital Canada has been working with Search Engine Optimisation for an online age now. Our years of experience working in digital marketing means our ranking processes work. It doesn’t happen overnight, but it does happen. By partnering with us, you can look forward to your brand increasing its website rankings in a meaningful way. For more information on how you can get your brand closer to the top, hire an Outsourced SEO company today.