Providing top-notch website design and development services is just the beginning of a client relationship. To truly ensure your clients’ online success and maintain a competitive edge, it’s crucial to emphasize the importance of recurring website maintenance services.
In this guide, we’ll explore four key tips to help you effectively sell these services to clients who may not fully grasp their significance. And as a bonus tip, outsource digital marketing packages – including recurring website maintenance – to our team for the best results.
Highlight Security Concerns and Risks
The threat of cyber-attacks and data breaches looms large for your clients. Start your pitch by emphasizing the critical role of website maintenance in safeguarding your clients’ online assets. Discuss the rising frequency of cyber threats and showcase how regular updates, security patches, and monitoring can significantly reduce the risk of security breaches.
Explain to your clients that maintaining an outdated website is akin to leaving their front door wide open for hackers. By investing in recurring website maintenance services, they not only protect sensitive data but also build trust among their users, fostering a secure online environment.
Go Over The SEO Benefits
Search Engine Optimization (SEO) is the backbone of online visibility, and website maintenance plays a pivotal role in sustaining and improving SEO rankings. Illustrate to your clients that search engines favor regularly updated, fast, and mobile-friendly websites.
Emphasize how routine maintenance tasks, such as content updates, fixing broken links, and optimizing images, contribute to improved search engine rankings.
Discuss Technology Advancements and Compatibility
Convey to your clients the importance of staying abreast of technological advancements and ensuring their website is compatible with the latest software and browsers.
Highlight how regular website maintenance includes updating plugins, optimizing code, and ensuring compatibility with new devices. By doing so, you help your clients future-proof their online presence, providing a seamless user experience across different platforms. This forward-thinking approach not only appeals to their target audience but also positions your agency as a reliable partner invested in their long-term success.
Bring Up Preventing Downtime and Technical Issues
Nothing frustrates users more than encountering a website that’s slow or, worse, unavailable. Stress the importance of preventing downtime and technical issues through proactive website maintenance. Explain that routine checks and updates help identify and address potential issues before they escalate, minimizing the risk of unexpected outages.
By emphasizing the cost-effectiveness of preventing downtime rather than fixing issues reactively, you position recurring website maintenance services as a proactive investment that saves your clients both time and money. This approach also reinforces the reliability of your agency, showcasing your commitment to delivering a consistently smooth online experience for your clients and their users.
Once you’ve convinced your clients to commit to recurring SEO for website maintenance services, our white label team can help you deliver on your promises. Outsource digital marketing website packages to us today and lighten your load.
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