Writing copy for, and just marketing, SaaS clients is trickier than writing copy for clients in other industries. Technical complexity, the abstract nature of what you are selling, long sales cycles, and the crowded space can all make it challenging to stand out with copywriting for your client.
Our white label digital marketing team has helped hundreds of SaaS clients with web design, copywriting, PPC, social media marketing, and more. Here are our tips for writing to boost ROI for clients in this space.
Focusing on Solutions Over Features
One of the biggest mistakes SaaS companies make is focusing too much on their product’s features. While it’s important to highlight what your client’s product can do, it’s even more important to show how it can solve your customers’ problems.
For example, instead of saying “Our product has a drag-and-drop interface,” say “Our product makes it easy to create beautiful websites without any coding experience.”
The Importance of Clarity and Simplicity
SaaS customers often don’t have time to read long, complicated sentences. They’re busy, which is why they need the SaaS in question. Use short, simple sentences and avoid jargon. Break up your copy with headlines, subheadings, and bullet points. Most importantly, proofread your work carefully before hitting publish.
Writing for Different Stages of the Buyer’s Journey
Not all potential customers are at the same stage of the buyer’s journey. Some are just starting to research their options, while others are ready to make a purchase. It’s important to tailor your copy to the specific needs of each stage.
For example, if you’re targeting people who are just starting to research their SaaS options, you might want to focus on educating them about the problem that your product solves. If you’re targeting people who are ready to make a purchase, you might want to focus on highlighting the unique benefits of your product.
Just like any industry, SaaS demands a unique style of copywriting. Allow our white-label copywriting services team to help you craft the perfect copy for a specific platform or industry. You can also browse our other white label services, including web design and more.
