Most sales experts across industry sectors would agree that generating good quality leads is very much an art form. And while there is a lot of advice on how to make the most of lead generation at a business network function to boost business revenue, there is not that much emphasis placed on how to use a social situation such as a meet up with mates at the pub to nurture the sales cycle and turn prospective buyers into sales-ready buyers when the need for a service or product that Globital UK currently provides you with arises.

At the local pub, a friend introduces you to someone who is thinking about a complete web design overhaul for their business (your wholesale web design light in your head instantly goes off). Maybe their website hasn’t achieved the desired performance in search results and they want to know how to get it a top ranking spot on the first SERP page (and there goes the wholesale SEO light too). Owning a reputable web development business you can outline a strategy for them. You suggest optimised SEO content and an Adwords campaign. They might not be ready to commit to your solutionsor services immediately but your business will come to mind when they are ready in the future. You have just offered:

• A unique set of personalised business solutions
• Real time opportunity to get to know a prospects needs and challenges in a non-threatening environment
• Your brand as an innovator of actionable solutions to achieve set goals
• Your passion for what you do

 Build a reputation as the service provider that responds

Even though a prospect may not be ready immediately to purchase your product, your efforts at nurturing the relationship mean that things will pay off further down the line because you’ve stayed in front of them and remained top of mind until they’re ready to purchase. If nurturing leads effectively depends on you offering high quality solutions, then a social situation offers an advantageous opportunity to provide relevant information based on a good understanding of what their business need is.

Thankfully you’re a proud digital marketing resellers of Globital UK who provide you with all your wholesale web development, wholesale SEO and outsourced copywriting so we can do all the hard work for you.