AI-powered search summaries are here to stay, which means that SEO as we have known it is in for big changes. With AI-driven search engines like Google’s Search Generative Experience (SGE) and other AI-powered assistants pulling content directly into search results, we need to rethink how to structure and optimise our clients’ content. 

To ensure your content is featured in AI-generated summaries, follow these three steps from our whitelabel SEO services and AI experts.

Restructure your content for AI readability

AI models prioritise well-organized content that is easy to digest. Instead of long, unstructured paragraphs in blogs or web copy, break your content into clear sections with descriptive headings and subheadings and use short, concise sentences that provide direct answers to common search queries.

AI also really likes content that follows a logical flow. When writing blogs, start with a strong introduction that outlines the key points of your article, followed by a body that expands on those points in a structured way. 

Ensure that your conclusion summarizes the key takeaways clearly. Formatting techniques such as bolding important phrases and using numbered steps where applicable can also improve readability for AI-generated summaries.

If you need help, our white label copywriting team has become expert in writing blog and web copy specifically for SGE visibility. Whether you need existing content to be restructured or brand new content, we can help.

Leverage structured data and semantic SEO

AI relies on structured data and semantic SEO to understand context and relevance, which is why implementing schema markups, such as FAQ, How-To, and Article schema, helps search engines recognise the structure of your content. This increases the chances of your content being pulled into featured snippets and AI-generated answers.

Semantic SEO is another tool you should get comfortable with using and quick – it involves optimising for topic relevance rather than just keywords. AI-powered search engines analyse the broader meaning of your content, so providing comprehensive coverage of a topic while maintaining clarity and coherence will improve your chances of appearing in AI-generated summaries. Our white label SEO team can help you get this right – whether you want done-for-you services or you want to learn how to do this yourself.

Write answers to common search queries within your content

Finally, AI-generated search summaries are designed to answer user questions directly. To optimise your content for these summaries, anticipate the questions your target audience is likely to ask and answer them within your text.

For example, instead of simply stating “SEO helps improve website visibility,” answer the direct question: “How does SEO improve website visibility?” and follow with a clear, informative response.

If you want your clients to remain searchable online, you will need to start incorporating elements into your copywriting and website design that make your content AI-generated-search-summary friendly. 

The role AI plays in SEO will continue to evolve and AI search ranking factors will not stay static for long. To understand how to incorporate AI into your SEO services and beyond, book your free spot in our AI Advantage webinar series. Our AI experts spill all their secrets about how to use AI to pull ahead of the competition in this disruptive market.