Pinterest has become one of the leading social media platforms for both users and businesses. The platform is primarily a search engine for images, and marketers can leverage this tool to create enticing visual content that leads potential customers back to their clients’ websites. The platform is a catalyst for millions of brands to boom, forming a vital part of marketing strategies. Considering upcoming trends is essential to maximise results.
White-label digital marketing services and PPC outsourcing can help you get these strategies underway, alleviating some of the heavy lifting and generating those results! Below, we discuss the most promising Pinterest trends to implement into your marketing plans for 2023.
Is Pinterest A Social Media Platform Worth Marketing On?
Are you wondering if Pinterest marketing is right for your clients? If so, consider these two factors. Is your client a B2C business? Do they produce visually appealing products suited to visual content marketing? If you answered yes to both, then Pinterest is a powerful tool worth leveraging.
Marketers can help businesses reach entirely new audiences through engaging visual content. Creating pins means your client’s images and information will circulate for ages, remaining relevant and valuable. Users find and save ideas they like and this content will be on their profile for as long as they choose. This system effectively converts browsers into buyers and encourages high levels of user engagement.
Pinterest Trends In 2023
Health And Wellness
Interest in health and wellness is on the rise globally, making the market for this content-style huge. The category spans from fitness and nutrition to healthy everyday habits and mental well-being. No matter the industry, marketers could harness elements of the health & wellness theme in their content strategies.
Fashion
Fashion is among the most popular genres on Pinterest, especially among Millennials and generation Z. They turn to Pinterest to provide style inspiration or to acquire their most wanted pieces inspired by other media. Marketers could also look at popular media to incorporate fashion styles and approaches to create compelling visual campaigns.
Interior Design
Marketing agencies could take inspiration from modern, eclectic, or vintage styles, to name just a few, and incorporate these styles cleverly into graphic design to make the most of aesthetic trends.
Our white-label digital marketing agency offers expert white-label SEO copywriting, graphic design, and social media management. We help agencies like yours boost conversions and grow brands. For assistance with Pinterest marketing, PPC outsourcing, or any of the services mentioned, get in touch today.
