As the owner of an outsourced digital marketing business, it’s important to protect your agency by implementing effective service level agreements (SLAs). By having a clearly defined SLA in place, you can ensure that both you and your clients are on the same page and that expectations are met. 

What Is An SLA?

An SLA is a written agreement between two parties; in this case, you and your client. It outlines the services you will provide, the expectations for each service, and the consequences if those expectations are not met. This agreement helps to ensure that both parties are clear on their expectations and responsibilities toward each other.

Timeframes

One of the most important elements of an SLA is timeframes. This includes response times, resolution times, and deadlines for the completion of work. By setting clear timeframes, you can ensure that your agency is delivering services in a timely manner while also meeting your clients’ expectations.

Payment Terms

Payment terms should also be outlined in the SLA, including invoicing, payment schedules, and late payment fees. This helps to ensure that your agency is fairly compensated for its services, while also avoiding any confusion and ensuring that any questions or concerns are addressed in a timely and effective manner.

Communication Expectations

An SLA establishes clear and agreed-upon expectations for how the two parties will communicate and exchange information. This helps to avoid misunderstandings and miscommunications, which can lead to missed deadlines, reduced quality of work, and dissatisfied clients.

Having a clear understanding of each other’s communication expectations and responsibilities helps to foster a productive and mutually beneficial relationship between the agency and its clients.

Creating an effective service level agreement can help protect your agency and improve your internal processes. By clearly defining your services, timeframes, payment terms, and communication expectations, you can ensure that your agency is delivering top-quality services that meet your client’s needs and expectations.

If you’re working with a white label digital marketing agency, they can help guide you through the process and provide you with a template for creating an SLA that is tailored to your business. The SLA is a crucial step in building a successful and sustainable outsourced digital marketing business.

Looking for white label solutions for your digital marketing agency? Reach out to us at Globital. We have many years of experience supporting agency owners all over the world and are excited to help you grow your agency too.