Social media marketing doesn’t have to break the bank. With a little creativity and strategic thinking, you can achieve remarkable results for your clients—even on a small budget. Our social media reseller team outlines cost-effective ways to maximise your impact on clients without compromising quality.

Create Engaging Content with Zero-Cost Design Tools

Click-worthy content is the cornerstone of successful social media campaigns. Fortunately, many free tools can help you create professional-quality posts without investing in expensive software.

Canva: Design everything from social media graphics to infographics using customisable templates. The free version is robust enough for most projects.

Unsplash and Pexels: These platforms provide high-quality royalty-free images and videos to enhance your posts.

CapCut: Ideal for editing short-form videos like Instagram Reels and TikToks.

Take advantage of these tools to create posts that capture attention and spark engagement without spending a dime.

Repurpose and Recycle Your Best-Performing Content

Why reinvent the wheel when you can maximise the value of content that’s already proven successful? Analyse your client’s social media metrics to identify top-performing posts, then repurpose them for fresh formats or platforms.

• Turn blogs into carousel posts or infographics. Break down long-form content into digestible slides for Instagram or LinkedIn.
• Transform videos into short clips by extracting highlights from webinars or tutorials to create Reels or TikToks.
• Recycle evergreen content by updating and reposting timeless material with a fresh angle or design.

This approach saves time (and thus budget) and ensures that your campaigns consistently deliver results.

Run Low-Cost Paid Campaigns with Hyper-Targeting

Even with a small budget, paid ads can amplify your reach when executed strategically. Hyper-targeting ensures your ad dollars are spent reaching the right audience.

• Use detailed audience segmentation. Narrow down by age, location, interests, or behaviours to maximise relevance.
• Leverage retargeting ads. Re-engage users who’ve already shown interest in your client’s brand.
• Set daily budget caps. Control costs by setting strict limits on ad spend. Even $5/day can generate meaningful results if targeted well.
• Test different ad formats like carousel ads or Stories and continuously optimise campaigns to improve performance while keeping costs low.

If you need help developing a social media marketing plan for your client, take a look at how our social media reseller program can help.