Across a broad spectrum of age groups, many people start and end the day on social media. It’s where we source our news, engage in social commentary, and shop for some of our wants and needs. A real one-stop shop, if you will. You don’t even need to leave your bed.
Now, as a digital marketer, in order to be effective in your job, this means you need to keep your finger on the virtual pulse of what is going on on social media. No two social media days are the same, so it’s crucial that you’re aware of emerging and evolving trends so that you can help your clients take advantage of them. This way, you know when to jump onto the bandwagon and ride the right waves.
2020 Trend #1: Identifying Marketing Tribes & Positioning Brands As Part Of Them
Understanding your client’s market in the age of social media is challenging. You have to keep in mind that, at the heart of it all, we are individual humans. The usual demographics (age, gender, etc.) don’t tell you everything. You must learn what makes them tick and what gets them going so that you can engage with them credibly on behalf of your client.
Twenty-Twenty Trend #2: Socio-Political Backlash Sparking Conversation
If you log onto Twitter at any time of the day, you’re bound to come across debates and social commentary about all kinds of topics. Among the more prevalent topics are politics, human rights, and social inequality. In terms of digital marketing, it’s not about becoming partisan but rather adding an insightful voice to the conversation. Get someone who’s well-read and socially conscious on such accounts. It can humanise the brand and add browny points on authoritativeness.
Twenty-Twenty Trend #3: Using Social Media At Work Is A Good Thing (Depending On Your Role)
Gone are the days when only communications and media branches were encouraged to use social media for work. Social media platforms are becoming more useful for other job roles as well. For example, human resources practitioners are recruiting on Facebook and LinkedIn. Another example is client services professionals who assist with messaging apps.
There are many more trends to note, but these are the ones that stand out the most for now, at least. You can blink once and find that everything has changed, so it’s important to be flexible and have the right people creating your client’s social media content.
Of course, if your digital agency lacks either the resources or expertise to properly support your client’s social media needs, then get in touch with our team and check out how our white label social media support works.
Related Tag: Outsource Social Media Management
