Many things can make or break user experience. But have you given much thought to the subtle yet powerful world of microinteractions? Understanding and leveraging microinteractions can take your client’s websites to new heights! 

Stick with us as we explain what this entails and why it’s so important. Better yet, outsource website design to our expert white label team. 

Microinteractions Explained

Microinteractions are the small, often overlooked moments that make a website dynamic and engaging. They are the tiny animations, transitions, and responses that occur when a user interacts with a site. From a button changing colour when hovered over to a subtle notification confirming a successful action, microinteractions add finesse and functionality to a website.

The art of microinteractions lies in their ability to communicate with users without overwhelming them. These subtle animations provide visual feedback, guiding users through their journey on the website. For instance, a progress bar during a file upload assures users that their action is in progress, reducing uncertainty and frustration.

Microinteractions To Add To Your Next Client Build

• Hover Animations on Call-to-Action Buttons

Encourage user interaction by adding a gentle hover animation to your call-to-action buttons. This can be a colour change, a subtle glow, or a slight movement, drawing attention to the clickable element.

• Form Validation Feedback

Improve the user experience during form submissions by incorporating microinteractions for validation. When a user successfully completes a form field, a brief animation or colour change can signal that the input is accepted, reducing the chance of errors.

• Smooth Page Transitions

Elevate the overall user experience by incorporating smooth page transitions. Instead of abrupt changes, consider using subtle animations or fades when navigating between pages, providing a cohesive and polished feel.

• Interactive Icons

Transform static icons into interactive elements. For example, a heart icon that animates with a pop when clicked can enhance engagement on the site or a product page.

Microinteractions help to take website visitors on a specific journey.

If you need help with this, consider outsourced website design. Discover how you can map out your client’s buyer’s journey in more depth by watching our video on it here.