Do you offer your clients social media marketing? If so, Instagram should be forming a big part of this offering. UK Instagram adoption is increasing and shows no sign of slowing down. It’s also estimated that more than a quarter of residents log on to Instagram at least once a month, with usage estimated to increase by over a third this year. If you’re still unsure how to use Instagram marketing to your clients’ advantage, keep reading…
One of Instagram’s biggest advantages is that consumers gravitate toward visual content, creating an engagement rate exceeding other popular platforms. This occurs whether you purchase promoted ad space or use the application organically.
Another advantage of Instagram is that it relies heavily on hashtags and trending topics. This can be used to a brand’s advantage to target a very specific market and you can also identify an influencer who can highlight your product to a shared audience.
Yes, you can see how many impressions a post has received and how many followers your brand has, but Instagram analytics offer more than that. You can get detailed demographic information about users, see what posts they save or like and even see which kinds of posts generate the most engagement through comments. You can also track user generated content to see how customers are interacting with your clients’ product or service.
Imagine your client has launched a healthy fruit juice business in Chelsea. With Instagram marketing, you could find a locally based fitness trainer who could act as an influencer by mentioning the juices in her posts, offering instant credibility to a suitable audience. You could create and share content aimed at health-conscious individuals covering everything from exercise tips to how to eat healthy at restaurants. There’s no limit to your creativity, and with analytics, you can quickly track what works and what doesn’t to improve your efforts with time.
Sounds complex? It doesn’t have to be. If you have a dedicated team to manage this element of your client offering you can add value without spending time and money that you don’t have. Instagram marketing is one of many digital marketing services you can outsource to Globital UK, so get in touch with us today to find out how.
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