You may have noticed a seismic shift in consumer behaviour recently. The winds of change have swept through the realm of influencer marketing. At Globital, we’ve watched as white label social media management experts as marketing trends evolved.
A staggering 90% of consumers now doubt the credibility of influencers. We’re not surprised! The days of influencer endorsements as the golden ticket seem numbered. So, what’s replacing them?
Influencers Not Invited To Met Gala
As an indicator of the times, even the elite Met Gala sidelined influencers this year. The once-sought-after social media darlings were conspicuously absent from the guest list. This is an emblematic snub, signalling a decline in their sphere of influence.
Real Customers, Real Stories
People are yearning for authenticity, and that’s where user-generated content, or UGC, comes into play. They are gravitating towards relatable stories from actual customers. This is the age where your next-door neighbour’s recipe blog carries more weight than a celebrity chef’s sponsored post.
What is UGC?
User-generated content (UGC) is an authentic form of content created by genuine customers or fans of a brand. It includes reviews, photos, videos, and more. It’s not about sponsorships; it’s about genuine love and engagement with the brand.
Why UGC?
The simple answer is trust and relatability. In an age where consumers are inundated with advertisements, they seek honest opinions from people they can connect with. The survey reveals that an overwhelming 86% of consumers trust brands more when they publish UGC. They want raw, unfiltered experiences rather than paid promotions. It feels real because it is real.
What Does This Mean For Your Agency Clients?
This shift is a golden opportunity for your agency clients to harness the power of authenticity. With white label social media management, we can help them build and maintain an engaging presence through UGC. It’s time for them to tap into the conversations that their customers are having, and become a part of those stories.
As digital agency owners, we understand what it’s like to run an ever-changing business in a dynamic environment. The marketing landscape is shifting, and you need to stay ahead of the game. At Globital, we’re here to empower you with the tools and strategies you need.
Ready to redefine authenticity for your clients and tap into the power of user-generated content? Contact Globital, white label social media management reseller, and embark on a journey to genuine engagement and trust. We’re here to make sure your clients win in this new era.
