At Globital UK, we are digital marketing resellers working with digital agencies that need to outsource web design, logo design and other services for their clients. A logo is one of the most vital components of a brand and should be unique, effective and well designed. No matter what industry a business is in, a poor logo design can have devastating consequences. Logos should perform specific tasks for the companies they represent. They simply can’t perform if they are poorly designed. For digital agencies, a poor logo design can affect the agency itself but can also affect its clients if their clients’ logos are poorly designed.
A Bad Logo Design Can Lead To A Bad First Impression
Forbes tells us that a business has only 7 seconds to create a first impression on a consumer. A poorly designed logo will give the wrong (or a negative) idea about a business or brand.
Aesthetics Can Influence Customers’ Opinions Both Positively And Negatively
Colours, shapes, fonts and other aesthetic elements can influence a customer’s feelings about a brand. A logo that is not aesthetically pleasing could cause negative feelings about or associations with your clients.
A Poor Logo Design Could Paint Your Digital Agency In An Unprofessional Light
A logo represents the level of professionalism consumers can expect from a brand or business. Without a well-designed logo, there’s nothing informing customers that this is a brand worth investing their energy, time and money in.
A Poorly Designed Logo Could Connect Your Digital Agency With The Wrong Audience
Specific audiences will respond to design elements such as colour, font, logotype, shapes etc. A poorly designed logo will speak to the wrong demographic and fail to act as the important link between the brand and the target audience.
A Bad Logo Design Could Create A Negative Lasting Impression Of Your Digital Agency
Typically, a logo is the first thing a customer will recall about a company. With a poorly designed logo, the most memorable part of a brand will be negative for the consumer recalling it.
A Poorly Designed Logo Could Negatively Impact Brand Identity
A logo sets the foundation for the rest of a brand’s identity. Starting out with a poorly designed logo sets up the failure of the rest of the brand’s imagery, identity, marketing materials and such.
At Globital UK, digital agencies outsource web design, logo design and more for their clients. As digital marketing resellers, we are experts in multiple areas of design and have a comprehensive understanding of how important a good logo is to a business. To find out more about logo design, how important it is to your digital agency’s website and what your agency can do to improve its logo designs, head over to our YouTube channel, Globital TV. In our informative video, Importance Of A Great Logo For Your Digital Agency Business Website, Graphic Design HOD Ahmad Iqbal talks through everything digital agencies need to know about logos.
If you are interested in resell web design services, get in touch with Globital UK today by emailing us at support@globitalmarketing.com.
