Mobile app marketing has grown exponentially in recent years and is becoming one of the most effective ways white label digital marketing has been able to capitalize on content and audience engagement. If you are hoping to elevate your digital agency beyond its current reach, then using mobile app marketing and being at the forefront of the trends on these platforms will ensure that your clients’ marketing sees higher levels of engagement and marketing to sales success. So what are the secrets? What is trending right now? Here are the top trends in mobile marketing for 2022.
Trend #1 – The First Party Data Race
Privacy laws have changed the game completely. Cookies are dying, and opt-in data functionality has become the new market leader, meaning both a decrease in data access and an increase in true engagement opportunities.
Trend #2 – Data Clean Rooms (DCRs) Are On The Rise
Measurements for data effectiveness have changed. User-level access to information requiring user-level data commitments means a whole new relationship of imparting insights without taking away privacy.
Trend #3 – Data Use Is On A Diet
Marketers have been forced to use less data to make their decisions while still needing to remain informed and reliable. Almost ironically, this means less higher-level analysis and more real-world engagement evaluations.
Trend #4 – Holistic Marketing Is A Prerequisite
Blended and supportive factions within the marketing mix is the new ideal – creative performance levers, data science to translate complex and partial truths, and the intersection of onboarding and monetization.
Trend #5 – New Measurements Systems And Metrics
Marketers are looking elsewhere for their measurements and modelled conversions. Sophisticated analysis and base-level spreadsheets both have reporting validity in terms of servicing the newly developed skillsets that marketers have acquired.
Trend #6 – User Acquisition Impacts Become More Qualitative
Acquisition has historically been easy to motivate and measure – now, these teams will be required to innovate and think more creatively to persuade skeptics of their value.
Trend #7 – Cross Channel Strategy Is Now Standard And Mandatory
Old school web marketing meets new school app marketing by assigning new functionality to both – as required by the changes in tech and development. Ensuring access and operation across all channels is the only acceptable standard.
Trend #8 – Leveraged Improvements In Predictive Analysis And Modeling
Market measuring and optimization strategies will continue to improve throughout 2022 as the newer breed of modelling practices, predictive analysis use, innovation, and the acquired experience in this field continue to develop.
Trend #9 – Re-engagement Strategies Will Increase
Both owned and paid channels will embrace re-engagement conversion strategies to capitalize on ROI and the changes that are being affected in solutions such as what Google has developed.
Trend #10 – Embracing A Reputation As The Fastest Learners In The Industry
Data-driven optimization, regardless of the amount of data, has always been a strong suit for the mobile app marketing industry. Adjusting to the new limitations (read: opportunities) will come naturally for most.
If you are ready to join the conversation or if your digital agency is looking for a white label reseller, get in touch at support@globitalmarketing.com, and we’ll help you out!
