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4 PPC trends reshaping agency profitability in 2025
Everyone is talking about the noticeable rise in PPC costs this year. Google Search CPCs are up 45%, LinkedIn CPCs have surged by 147%, and
October 29, 2025
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Category: BLOG
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The 83% paradox: Why agencies want to double client capacity but can’t afford the growth
Your agency wants to manage 64 clients next year. You’re currently at 35. That’s an 83% capacity increase, and it sounds ambitious, achievable even. Until
October 22, 2025
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The agency profitability squeeze: Why your PPC services make clients money but cost you profit
As an agency owner, you’ve probably encountered this scenario before: you just delivered $250,000 in revenue for a client through PPC campaigns. Your client is
October 15, 2025
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How AI-powered PPC is reshaping agency profitability (and why manual optimisation is costing you)
Another busy week is coming to a close. Your team’s packing up to enjoy the weekend ahead. However, your PPC specialist is in the grips
October 6, 2025
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Double your agency’s profitability: The capitalisation masterclass
You’re hitting your revenue targets. Your client roster looks healthy. The team’s busy. So why does it feel like you’re constantly scrambling for cash? If
September 29, 2025
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AI marketing automation strategies every agency needs in 2025
It’s 6pm on a Tuesday. Your team’s still scrambling to get three client campaigns live, your account manager just handed in notice, and that new
September 23, 2025
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How to sell GEO to clients and scale your agency’s services
Your client just searched for their own business on ChatGPT. Their competitor showed up in the AI-generated answer. They didn’t. That phone call is coming.
September 18, 2025
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Is there a difference between AI vs. manual PPC campaign performance?
Agencies today face rising acquisition costs in paid advertising. Pay-Per-Click (PPC) remains a vital strategy for reaching ready-to-purchase clients, but many find managing the associated
September 15, 2025
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7 strategies for digital agency growth in 2025-26
As a digital marketing agency owner, you’re already an expert in the fundamentals. But here’s the truth: staying ahead of the competition is about anticipating
September 10, 2025
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How to capture new agency leads using Google AI mode
With the rise of Google AI Mode, digital agencies now have a unique opportunity to capture new leads and significantly boost profits. As AI in
September 4, 2025
