LinkedIn’s new creator hub helps you improve your content with simple tips, helpful tools, and easy-to-follow guides. It covers what works best, how to understand your results, and which formats to use.
Highlights:
- LinkedIn has launched a new creator hub to help improve content strategy.
- The hub includes guidance based on different content formats.
- It shares useful tips for videos, text posts, newsletters, and understanding analytics.
LinkedIn has introduced a new “Create on LinkedIn” hub designed to help professionals make better content, track performance, and use different post types effectively.
The hub is divided into three main sections: Create, Optimize, and Grow. There’s also a Creator Tools section that gives format-specific tips for each type of post.
This new resource shares useful advice directly from LinkedIn for anyone looking to grow their business, build a personal brand, or share industry knowledge.
Content Creation Best Practices
The “Create” section of LinkedIn’s new hub focuses on what makes a strong post. It highlights four main elements:
- A catchy opening to grab attention
- Clear and simple messaging
- Your personal take or unique angle
- Questions that encourage conversation
LinkedIn suggests posting 2 to 5 times a week to grow your audience, reminding users that “consistency helps you build community.”
Recommended content ideas include:
- Career advice and personal experiences
- Industry tips and expertise
- Behind-the-scenes stories from work
- Opinions on trends in your field
- Stories about overcoming challenges
Analytics-Driven Content Optimization
The “Optimize” section explains how to use LinkedIn’s built-in analytics to fine-tune your content strategy. It recommends these four simple steps:
- Check how many people are viewing and engaging with your posts regularly
- Post at times when your audience is most active
- Use your average performance to set clear content goals
- Create more content like your top-performing posts
Format-Specific Creator Tools
One of the most helpful sections for marketers is the detailed guide to LinkedIn’s different content formats. Each format comes with specific tips and technical advice.
Video Content
LinkedIn notes that “videos build trust faster” and that “85% of videos watched on LinkedIn are viewed on mute.” So, adding subtitles is essential.
The guide also recommends:
- Keeping videos short—around 60 to 90 seconds
- Uploading videos directly to LinkedIn instead of sharing external links
Text and Images
For standard posts, LinkedIn emphasizes the importance of authenticity:
“People want to learn from those they feel a connection to, so it’s best to be yourself.”
The guide also recommends:
- Focusing on specific, clear topics rather than broad or general ones
- Sharing genuine experiences or insights to build trust and engagement
Newsletters
To start a newsletter on LinkedIn, you need to have at least 150 followers and must have posted original content within the last 90 days.
LinkedIn recommends posting on a regular schedule and using eye-catching cover videos to capture attention.
LinkedIn Live allows you to stream to your audience using third-party broadcasting tools, provided you qualify. To ensure the best results, LinkedIn offers helpful tips for before, during, and after your event.
Why This Matters
While organic reach has declined on many social platforms, LinkedIn still provides strong visibility opportunities.
The content strategy advice aligns with what many marketers already do on other platforms, but it also offers specific insights into how LinkedIn’s algorithm works and what its users prefer.
Next Steps for Marketers
LinkedIn’s emphasis on analytics and experimenting with different content types shows it wants users to be more strategic.
Take advantage of this new resource to refine your LinkedIn strategies. The format-specific tips are especially useful for optimizing your content.
With over 1 billion professionals on LinkedIn, the platform is essential for B2B marketing, promoting professional services, and building thought leadership.
Smart marketers will incorporate these strategies into their social media plans.
