Microsoft has launched Copilot Search in Bing, a new feature that combines quick AI-generated summaries with traditional search results. Designed to give users fast, easy-to-understand answers along with clear source links, it also allows for more natural, conversation-like searching.

Highlights

• AI-powered summaries with direct links to original sources
• Conversational search that lets users explore topics without starting over
• Mobile-friendly experience optimized for smartphones and tablets
• Available globally (except Russia and China)

Overview of Microsoft Copilot Search

Copilot Search helps users get straight-to-the-point answers by pulling reliable information from multiple sources. Each summary includes clickable links so you can easily check the facts or read more.

According to the Bing team:

“When we set out to build the next evolution of search, we asked ourselves one simple question — ‘What if there was a better way?’”

This new feature builds on last year’s Bing Generative Search and shows Microsoft’s continued focus on using AI to improve how we search for information.

Key Features and Functionality

Summarized Answers with Source Links

• Short, clear summaries pulled from trusted websites
• Each answer includes links so users can verify or explore more
• Supports transparency and helps content creators by driving traffic to their sites

Conversational Search

• Lets users click on related topics and continue searching without starting over
• Makes searching feel more natural and intuitive

Mobile-Friendly Design

• Works seamlessly on phones and tablets
• Easy navigation paired with detailed info on smaller screens

Implications for Digital Marketers and SEO

Copilot Search isn’t just helpful for users—it also brings new opportunities for marketers. As AI-powered search becomes more common, here’s what digital marketers should focus on:

• Create High-Quality Content: Since AI pulls from many sources, accurate and trustworthy content is key
• Think Beyond Rankings: Being included in AI summaries is just as important as being on page one
• Boost User Engagement: Rich, informative content can appear in related topic suggestions, keeping users on the page longer 

Availability and Access

Copilot Search is available globally—except in Russia and China.
You can try it by visiting aka.ms/CopilotSearchinBing or directly on the Bing homepage.