With Globital Canada’s web development reseller program, we have first-hand knowledge of how Google is well known to be continually evolving and changing the way the internet works and how we interact with it. This includes improving and updating its algorithms consistently. The way Google works has made it essential for digital agencies to offer top-quality SEO services, but when the field of play is constantly changing, that can be a challenge. The nature of the internet has created an incredibly competitive landscape for businesses. Businesses are expected to maintain a strong online presence for their consumers if they hope to be perceived as relevant and trustworthy. Further, their websites need to be perceived as valuable by Google, allowing them to rank higher in search results and establish themselves as authorities in their industries. Many digital agencies have been tasked with creating quality content that improves a website’s ranking. Google’s EAT principle can significantly help improve the way a website’s visitors experience content and, overall, improve Google rankings.
What Is EAT?
The EAT principle was first suggested by Google in 2015 in a report that detailed the key differences between high-quality web content and low-quality web content. EAT stands for:
- E: Expertise
- A: Authority
- T: Trust
The EAT principle can be used when creating content that aims to be seen by Google as good quality. Google has since confirmed that the EAT principle is very important and should be used by content creators to establish themselves as a credible source of information online.
Expertise
Simple enough – Google wants to see that you are an expert on a particular topic. Since Google prioritizes answering their users’ questions with reliable answers. A website that is established as an expert will have a higher ranking. Website content that is focused and takes a deep dive into the subject is better than one that attempts to cram all information into one blog article.
Authority
In simple terms, authority in the EAT principle means that Google will be evaluating a website and validating its reputation. Google is searching for any proof that shows recommendations or word of mouth mentions of a website are concurrent. This can easily be done by making collecting reviews for businesses, products and services a priority, using a related Google Business Profile to ensure Google optimization. Google takes into account Wikipedia pages, media articles and other expert recommendations when confirming the authority of a website.
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Is your goal to give your overall approach to your client SEO strategies a bit of a facelift? Our white-label SEO products and services align with the EAT principle, ensuring all content we create is high-quality, engaging, and of expert quality, no matter the industry. You can outsource the spillover tasks to us and initially try them risk-free!
Trust
Google needs to be able to identify a website as a trustworthy source of information. This means providing information that is accurate and can be corroborated by relevant sources. Becoming known as a trustworthy site can be as simple as having correct, up-to-date contact information going as far as ensuring that any research quoted in a blog article is from a credible, reputable source.
Are you looking for a white label reseller to help create quality content for your clients’ websites? We at Globital Canada are happy to help out. Get in touch with us at support@globitalmarketing.com to get started!
