While remarketing and retargeting sound similar, they are two completely different strategies, even though they are working towards a common goal. People who have already interacted with your clients digitally or have already visited their site are often the best prospects to target with content. Both remarketing and retargeting work towards achieving this goal, though they employ different approaches. Understanding the difference between the two will ensure that your agency can effectively use each technique and get the best possible results from both.

Remarketing Explained

Remarketing typically focuses on connecting with past or existing customers and reengaging them, often based on their previous interactions or purchases. Most remarketing campaigns reach out to their target market using email and requires a customer email list. Remarketing is commonly a key factor in a greater customer retention marketing strategy and can be more context-driven and highly targeted to customers at a specific stage in the lead funnel. Some examples of email remarketing…

• Reaching out to customers who have visited a site more than once but have left without making a purchase with the goal of prompting them to make one.
• Presenting customers who have viewed or purchased products with related items that might interest them
• Notifying customers that their subscription is due for renewal
• Contacting customers who have abandoned their shopping cart without making a purchase and offering them a special offer or coupon code to encourage them to complete their purchase

Retargeting: What is it?

Retargeting involves finding people who have had some kind of interaction with your clients online, such as interacting with a social media profile or visiting their website and displaying or sending digital ads to them. Retargeting typically appears as displayed ads or social media ads that remind customers about your client’s business and encourage them to complete a purchase by returning to the site. Ads delivered through retargeting are based on previous behaviour, including the pages visited and how much time was spent on each page. 

When To Use Each

While retargeting and remarketing are both very effective strategies, each is best used in specific cases. When to use each strategy largely depends on which part of your client’s target market you intend to reach and the goals you are trying to achieve. 

Remarketing is best if:

• Your goal is to reengage your client’s past or current customers
• You have specific goals but only a limited budget for ads
• Your clients currently have an email list of engaged subscribers

Retargeting is best if:

• Your goal is attracting new customers for your clients rather than reaching current ones
• You’ve noticed that you are driving plenty of traffic to your client’s website but aren’t generating enough conversions
• Your clients don’t have an existing email list of engaged subscribers

It’s important to note that you don’t need to choose solely retargeting alone. They are both effective marketing strategies and can be used together to maximize results and attract as many interested prospects as possible.

For experts in retargeting and remarketing who know how to get results for your clients, partner with an expert white label reseller! Get in touch with us at support@globitalmarketing.com, and we’ll help you out!