{"id":10219,"date":"2022-05-23T09:29:20","date_gmt":"2022-05-23T09:29:20","guid":{"rendered":"https:\/\/www.globital.ca\/?p=10219"},"modified":"2023-04-10T23:51:55","modified_gmt":"2023-04-10T23:51:55","slug":"why-landing-page-design-trends-are-worth-paying-attention-to","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/why-landing-page-design-trends-are-worth-paying-attention-to\/","title":{"rendered":"Why Landing Page Design Trends Are Worth Paying Attention To"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Landing pages<\/strong> are your opportunity to make a first impression on a user and are a crucial part of the user journey. A landing page sets the tone for the rest of the users&#8217; interaction with your client\u2019s website and can be a key component in your marketing strategy with some careful consideration and effort.<\/span><\/p>\n<h3><b>What Is A Landing Page?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Technically, a landing page is any page that a consumer can view. In marketing terms, a landing page is a page (other than the home page) that a consumer lands on, serving a specific purpose towards marketing objectives. Consumers often find a landing page through an external source, including emails or paid ads, and are aimed at persuading a consumer to respond to a call to action, generate leads, and such. A good landing page can have many benefits, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing the opportunity to make the right first impression with your client\u2019s target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing target audience insights by tracking conversion rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growing your client\u2019s email subscriber list<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing a testable page to see what designs, visuals, and copy perform well with your client\u2019s target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allowing you to give consumers more information about an offering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing brand value for your clients<\/span><\/li>\n<\/ul>\n<h3><b>Landing Page Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Landing pages should appeal to consumers and entice them to make a purchase, sign up for a subscription, join your client\u2019s mailing list, or help achieve specific marketing goals. While design trends evolve, there are some basic aspects all good landing pages should incorporate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They should focus on the offer rather than the company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They should be free of distractions and be focused on the end goal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forms should be simple and not intimidating or daunting to complete<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They should be targeted and speak to a specific audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They gather important, specific information about potential customers, such as their names, email addresses and their interest in your client\u2019s company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They provide a dedicated space for special offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They provide access to other marketing channels such as an email subscriber list or social media\u00a0 links<\/span><\/li>\n<\/ul>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"28955\" class=\"elementor elementor-28955\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-f8fe61e elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"f8fe61e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d77f047 jltma-glass-effect-no\" data-id=\"6d77f047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-563cb583 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"563cb583\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Receive $1000 Of White-Label Landing Page Assistance Risk-Free! <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f06ff9c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4f06ff9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Creating stellar landing pages for every one of your clients is imperative. These landing pages must be effective at attracting, engaging and converting visitors. If they aren\u2019t doing that, you could outsource the task to a reputable white-label agency like ours. Our landing page design team ensures to build customer-converting landing pages no matter the client. Why not give our services a try, starting with this valuable voucher?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777fc621 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"777fc621\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwNDU3IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a call to claim your voucher!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>Landing Page Design Trends<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To be most effective with your client\u2019s target market, landing pages should do more than simply check the boxes. Audiences will resonate more with certain types of content, which will change over time. The landing page design trends that proved effective a decade ago are unlikely to yield the same positive results in 2022. Keeping up with these design trends and incorporating them in a unique, authentic way will go a long way in improving the performance of your client\u2019s landing pages. These trends can be defined by different characteristics, including:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typography\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Graphics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page layout<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design influences (e.g. Art Deco, Bauhaus, Expressionism, Futurism, Minimalism, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Composition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colour schemes<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Taking the time to see what landing page trends are currently performing well will help increase your client\u2019s conversion rates and make for more successful landing pages overall.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need to outsource web design services for a great landing page? Join our web development reseller program! Get in touch with us at <\/span><a href=\"mailto:support@globitalmarketing.com\"><span style=\"font-weight: 400;\">support@globitalmarketing.com<\/span><\/a><span style=\"font-weight: 400;\">, and we&#8217;ll help you out!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing pages are your opportunity to make a first impression on a user and are a crucial part of the user journey. A landing page sets the tone for the rest of the users&#8217; interaction with your client\u2019s website and can be a key component in your marketing strategy with some careful consideration and effort. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[],"class_list":["post-10219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Is It Crucial to Landing Page Design Trends?<\/title>\n<meta name=\"description\" content=\"Landing pages are your opportunity to make a first impression on a user and are a crucial part of the user journey. 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