{"id":10290,"date":"2022-08-24T03:46:03","date_gmt":"2022-08-24T03:46:03","guid":{"rendered":"https:\/\/www.digitalresellers.ca\/?p=10290"},"modified":"2023-04-07T00:20:53","modified_gmt":"2023-04-07T00:20:53","slug":"how-google-search-consoles-hidden-keywords-can-affect-your-digital-agencys-seo-strategies","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/how-google-search-consoles-hidden-keywords-can-affect-your-digital-agencys-seo-strategies\/","title":{"rendered":"How Google Search Console’s Hidden Keywords Can Affect Your Digital Agency’s SEO Strategies"},"content":{"rendered":"

\u00a0<\/span>Ahrefs<\/span><\/a>, a company well known for their SEO software suite used for link building, keyword research, rank tracking and more, recently released a <\/span>study on Google Search Console<\/span><\/a>. More specifically, <\/span>Patrick Stox<\/span><\/a> detailed the terms Google Search Console doesn\u2019t indicate are generating traffic. At Globital Canada, we are known to digital agencies as SEO resellers working hand in hand with them to ensure they offer the best services to their clients and get the most from the software and tools at their disposal. By understanding tools such as Google Search Console and the limitations and terms that are hidden, digital agencies can be prepared with better, more effective SEO strategies and campaigns for their clients.\u00a0<\/span><\/p>\n\t\t

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Test Expert White-Label SEO Services For Free With This $1000 Voucher!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO and SEO strategies are integral to your marketing packages. As an agency owner, ensuring you are consistent and ahead of the latest updates is critical to your agency\u2019s success. You could benefit from a helping hand to manage multiple strategies and get them to your clients promptly. We want to help by arranging a 30-minute strategy call with you and allowing you to test our services risk-free!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tClaim your $1000 SEO voucher now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n

What Hidden Data Is The Study Referring To?<\/b><\/h3>\n

The study shows that nearly half of all clicks in <\/span>Google Search Console<\/span><\/a> yield hidden terms. This means that there is a huge amount of data that Google Search Console users don\u2019t have access to, including many long-tail keywords. This could mean that many digital agencies and marketing professionals don\u2019t have an accurate representation of the keywords they\u2019re getting traffic from.<\/span><\/p>\n

How Much Google Search Console Data Is Hidden?<\/b><\/h3>\n

According to Ahrefs, the study conducted involved one month\u2019s worth of data across 146 741 websites. The study monitored almost 9 billion clicks in total for its data. During the study, researchers found that as much as 46.08% of clicks in the study could be accounted for by hidden terms. The number of hidden terms per website varied, with some sites\u2019 clicks associated with no hidden terms and others with all of their data hidden. This means that a significant portion of the websites in the study doesn\u2019t have access to accurate data regarding their performance.<\/span><\/p>\n

Why Does Google Hide Data?<\/b><\/h3>\n

Google explains the discrepancy in data as having to do with user privacy. In order to protect users, the performance report hides data that could contain sensitive or personal information or queries that have only been made a very small number of times. Of course, there could be more to it, including Google Search Console\u2019s having limited resources and being unable to store or share all of the relevant data.<\/span><\/p>\n

How Does Hidden Google Search Console Data Affect Digital Agencies?<\/b><\/h3>\n

Without accurate information, digital agencies lack the required data to make informed decisions and are unable to form effective SEO and marketing strategies. It\u2019s important for digital agencies to endeavour to find out how much data is missing for both their clients\u2019 websites as well as their own. Fortunately, author Patrick Stox provided a <\/span>link<\/span><\/a> to a Data Studio report that can be copied in order for digital agencies to be able to check for similar missing data and make the necessary corrections. Digital agencies should recognize this as an opportunity to step up their SEO game; taking advantage can help them get a leg up on the competition and improve their clients\u2019 websites\u2019 performances significantly.\u00a0<\/span><\/p>\n

Looking for reliable SEO resellers to help your digital agency with resources such as SEO, digital marketing or a world-class Google AdWords reseller program? <\/span>Globital Canada<\/span><\/a> can help you out. Get in touch with us by emailing <\/span>support@globitalmarketing.com<\/span><\/a> to find out more about how we can support your digital agency.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0Ahrefs, a company well known for their SEO software suite used for link building, keyword research, rank tracking and more, recently released a study on Google Search Console. More specifically, Patrick Stox detailed the terms Google Search Console doesn\u2019t indicate are generating traffic. At Globital Canada, we are known to digital agencies as SEO resellers […]<\/p>\n","protected":false},"author":8,"featured_media":10293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[],"class_list":["post-10290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips"],"yoast_head":"\nHow GSC\u2019s Hidden Keywords Can Affect Your SEO Strategies<\/title>\n<meta name=\"description\" content=\"According to a new study, 46% of Google\u2019s Search Console Clicks yield results for terms that are hidden; this could affect digital agencies\u2019 SEO strategies. 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