{"id":10294,"date":"2022-08-10T04:42:44","date_gmt":"2022-08-10T04:42:44","guid":{"rendered":"https:\/\/www.digitalresellers.ca\/?p=10294"},"modified":"2025-06-27T11:40:58","modified_gmt":"2025-06-27T11:40:58","slug":"how-tiktoks-new-platform-strategy-will-affect-your-digital-agency","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/how-tiktoks-new-platform-strategy-will-affect-your-digital-agency\/","title":{"rendered":"How TikTok&#8217;s New Platform Strategy Will Affect Your Digital Agency"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">TikTok is considered by many to be one of the most popular social media platforms in the world. With more than 1 billion active users each month, it is clear that TikTok is doing something right in terms of keeping their users engaged and active on the platform. At <\/span><a href=\"https:\/\/www.globitalmarketing.com\/ca\/\"><span style=\"font-weight: 400;\">Globital Canada,<\/span><\/a><span style=\"font-weight: 400;\"> we offer white label social media management to digital agencies, helping them offer the best marketing services possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With our marketing and social media experience, we have experienced first-hand just how consistently innovative and exciting TikTok can be as both an enjoyable social media platform and an incredible opportunity to create effective marketing campaigns for clients.<\/span><\/p>\n<h3><b>TikTok At The 2022 Cannes Lions International Festival Of Creativity<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For the very first time, TikTok held a company event at the 2022 Cannes Lions International Festival of Creativity. During the event, the social media giant shared with attendees its plans for the future of TikTok and how it plans to tackle its challenges and continue to innovate in the social media space. Leaders of the platform took center stage, sharing TikTok\u2019s vision for the future, including expansions and changes to expect from the platform. These changes have the potential to significantly affect digital agencies as well as the social media marketing and influencer\/creator economy overall.<\/span><\/p>\n<h3><b>TikTok\u2019s Plans For The Future<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to TikTok executives, the company has every intention of continuing to expand the platform and offering bigger and better things in days to come. Addressing issues of safety and security while bringing new functionality to the app as well as bringing in exponentially more advertisers, it is well established that TikTok has impressive plans. Some of the plans discussed at the event include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increasing the number of advertisers on the platform from the hundreds of thousands to the millions, despite the impact of Apple\u2019s new privacy settings and growing advertising limitations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering more quality control and addressing brand safety issues to offer both advertisers and TikTok users peace of mind<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-Platform shopping is set to expand globally, offering even more people the chance to take advantage of TikTok\u2019s live shopping functionality<\/span><\/li>\n<\/ul>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"28905\" class=\"elementor elementor-28905\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-f8fe61e elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"f8fe61e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d77f047 jltma-glass-effect-no\" data-id=\"6d77f047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-563cb583 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"563cb583\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Accept This $1000 Voucher To Try Our Social Media Marketing Services Risk-Free!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f06ff9c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4f06ff9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">TikTok is the social media giant taking the world by storm, with several demographics spending hours creating and scrolling the platform daily! If you feel overwhelmed by several ongoing client social media projects, you will benefit from outsourcing social media marketing assistance. Our team is well-versed across every platform, so we hope you accept this valuable offer to test our services risk-free!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777fc621 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"777fc621\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwNDU3IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a free strategy call to start!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>How Will TikTok\u2019s Vision For The Future Affect Digital Agencies And Your Clients?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For any digital agency, it is important to keep up to date with the latest industry changes and social media updates. Without being current, it is impossible to navigate the world of social media marketing effectively, resulting in digital agencies being unable to offer clients campaigns that will get results. With TikTok\u2019s planned changes, digital agencies like you will have more options than ever with all new channels to embrace, like the opportunity to offer your clients\u2019 customers the opportunity to live shop. By keeping on top of TikTok\u2019s plans for the future, your digital agency can be one of those at the forefront with a strategy to use new tools effectively right from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in learning more about how your digital agency can benefit from TikTok and its plans for the future? Globital Canada offers your digital agency white label digital marketing services that will keep you at the forefront of social media marketing. Get in touch with us at <\/span><a href=\"mailto:support@globitalmarketing.com\"><span style=\"font-weight: 400;\">support@globitalmarketing.com<\/span><\/a><span style=\"font-weight: 400;\"> to find out more.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is considered by many to be one of the most popular social media platforms in the world. With more than 1 billion active users each month, it is clear that TikTok is doing something right in terms of keeping their users engaged and active on the platform. At Globital Canada, we offer white label [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"class_list":["post-10294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How TikTok\u2019s New Platform Strategy Affects Your Agency | Globital<\/title>\n<meta name=\"description\" content=\"With TikTok\u2019s new platform strategy announced at Cannes in June 2022, digital agencies can start planning their strategies &amp; campaigns for their clients. Read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/ca\/blog\/how-tiktoks-new-platform-strategy-will-affect-your-digital-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How TikTok\u2019s New Platform Strategy Affects Your Agency | Globital\" \/>\n<meta property=\"og:description\" content=\"With TikTok\u2019s new platform strategy announced at Cannes in June 2022, digital agencies can start planning their strategies &amp; campaigns for their clients. 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