{"id":1653,"date":"2016-11-08T02:09:03","date_gmt":"2016-11-08T07:09:03","guid":{"rendered":"https:\/\/www.globital.ca\/?p=1653"},"modified":"2025-06-27T11:14:27","modified_gmt":"2025-06-27T11:14:27","slug":"3-mistakes-derailing-clients-lead-nurturing-strategies","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/","title":{"rendered":"These 3 Mistakes Could Be Derailing Your Clients\u2019 Lead Nurturing Strategies"},"content":{"rendered":"<p style=\"text-align: justify;\">Your efforts in digital marketing on behalf of your clients results in a number of leads generated. But before you can pat yourself on the back for a job well done, these leads have to be nurtured and converted into actual sales. When it comes to lead nurturing and how to approach it, there are strategies that will strengthen your approach and then there are those mistakes that will derail all your hard won efforts.<\/p>\n<p style=\"text-align: justify;\">Below we take a look at 3 of the most common mistakes that can be devastating to successful lead nurturing on behalf of your clients.<\/p>\n<h2 style=\"text-align: justify;\">Mistake #1 \u2013 Thinking good content is enough<\/h2>\n<p style=\"text-align: justify;\">The effectiveness of content marketing strategies is undisputed. This can clearly be seen in the fact that more and more marketers in North America are jumping on the bandwagon to provide actionable solutions to prospects through well-thought-out quality content. The B2B Benchmark Report published by The Content Marketing Institute has found that in 2015 70% of <a href=\"https:\/\/www.globitalmarketing.com\/ca\/\">digital marketers have offered<\/a> more content than they did the previous year. Merely \u2018good enough\u2019 content won\u2019t survive the tsunami that the content marketing world has become. You need to stay ahead of the deluge of content out there by ensuring that the content you provide on your clients\u2019 behalf ticks all the right boxes and not just a few.<\/p>\n<h2 style=\"text-align: justify;\">Mistake #2 \u2013 Ignoring follow-ups<\/h2>\n<p style=\"text-align: justify;\">Seems obvious, doesn\u2019t it? You\u2019d be surprised. There are plenty of marketers out there who are guilty of not responding to leads in good time. Research conducted by Forbes indicates that the average length of time it took for companies to respond to leads was 46 hours and 53 minutes. Not responding timeously to leads will just drive your clients\u2019 prospects into the open arms of the awaiting competition.<\/p>\n<h2 style=\"text-align: justify;\">Mistake #3 \u2013 Using a cookie cutter approach to nurture leads<\/h2>\n<p style=\"text-align: justify;\">The most effective lead nurturing strategies that result in high conversion rates are those that speak to the different stages of where the prospects are in the sales funnel. This requires the extra effort of having to match personas to targeted content. Not all of your client\u2019s prospects will be at the same stage in the sales funnel and the last thing you would want to do is to annoy prospects with content that is not relevant to where they are in the buyer\u2019s journey.<\/p>\n<p style=\"text-align: justify;\">Do you find content marketing too time-consuming for your agency? <a href=\"https:\/\/www.globitalmarketing.com\/ca\/wholesale-digital-marketing-services\/\">Globital Canada is a specialist<\/a> service provider in white label SEO and SEM as well as professional copywriting services. Use our quality service offering to increase the sales conversion rate of your clients. Try us risk free.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your efforts in digital marketing on behalf of your clients results in a number of leads generated. But before you can pat yourself on the back for a job well done, these leads have to be nurtured and converted into actual sales. When it comes to lead nurturing and how to approach it, there are [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Mistakes Derailing Clients\u2019 Lead Nurturing Strategies | Toronto<\/title>\n<meta name=\"description\" content=\"Globital Canada is a specialist service provider in white label SEO and SEM as well as professional copywriting services. Use our quality services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Mistakes Derailing Clients\u2019 Lead Nurturing Strategies | Toronto\" \/>\n<meta property=\"og:description\" content=\"Globital Canada is a specialist service provider in white label SEO and SEM as well as professional copywriting services. Use our quality services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Globital Canada\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-08T07:09:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T11:14:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globitalmarketing.com\/ca\/wp-content\/uploads\/2016\/11\/2-825x340-1-20221005-053258.png\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalreseller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalreseller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/\"},\"author\":{\"name\":\"digitalreseller\",\"@id\":\"https:\/\/www.digitalresellers.ca\/#\/schema\/person\/5398f97ab9d96d789fc597a2a6fb8c54\"},\"headline\":\"These 3 Mistakes Could Be Derailing Your Clients\u2019 Lead Nurturing Strategies\",\"datePublished\":\"2016-11-08T07:09:03+00:00\",\"dateModified\":\"2025-06-27T11:14:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/\"},\"wordCount\":446,\"publisher\":{\"@id\":\"https:\/\/www.digitalresellers.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globitalmarketing.com\/ca\/wp-content\/uploads\/2016\/11\/2-825x340-1-20221005-053258.png\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/\",\"url\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/\",\"name\":\"3 Mistakes Derailing Clients\u2019 Lead Nurturing Strategies | Toronto\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresellers.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/3-mistakes-derailing-clients-lead-nurturing-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globitalmarketing.com\/ca\/wp-content\/uploads\/2016\/11\/2-825x340-1-20221005-053258.png\",\"datePublished\":\"2016-11-08T07:09:03+00:00\",\"dateModified\":\"2025-06-27T11:14:27+00:00\",\"description\":\"Globital Canada is a specialist service provider in white label SEO and SEM as well as professional copywriting services. 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