{"id":1673,"date":"2016-12-16T05:24:49","date_gmt":"2016-12-16T10:24:49","guid":{"rendered":"https:\/\/www.globital.ca\/?p=1673"},"modified":"2025-05-12T10:56:18","modified_gmt":"2025-05-12T10:56:18","slug":"2017-youre-going-need-solid-marketing-strategy-use-5-trends-help-shape","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/2017-youre-going-need-solid-marketing-strategy-use-5-trends-help-shape\/","title":{"rendered":"In 2017, You\u2019re Going To Need A Solid Marketing Strategy. Use These 5 Trends To Help Shape It"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1673\" class=\"elementor elementor-1673\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-69912ed4 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"69912ed4\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50ba4bef jltma-glass-effect-no\" data-id=\"50ba4bef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bafea00 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2bafea00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Revaluating your marketing strategy for the year every December is incredibly helpful in determining what worked and what didn\u2019t. The insights gained also allow you to plan more effectively for 2017. You can remove less effective strategies and replace them with winning approaches.<\/p><p style=\"text-align: justify;\">Below we look at 5 marketing trends that will influence the way you tell your brand\u2019s story and the stories of your business clients next year. Some are even evergreen strategies that continue in strength and impact.<\/p><ol style=\"text-align: justify;\"><li><strong>Content marketing<\/strong><\/li><\/ol><p style=\"text-align: justify;\">Content marketing is one of those evergreen digital marketing tools that is influential in so many ways, from promoting organic <a href=\"https:\/\/www.globitalmarketing.com\/ca\/\">SEO results<\/a> to providing better user experiences to nurturing the sales process and converting leads. The big focus for 2017 will be optimising content for mobile platforms as the shift to mobile search only looks set to increase.<\/p><ol style=\"text-align: justify;\" start=\"2\"><li><strong>Visual content<\/strong><\/li><\/ol><p style=\"text-align: justify;\">Visual content has its role to play in an effective marketing strategy.<a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy#sm.00nrcscs11kdfcn10kf23b4xk5rxp\">46 Percent of digital marketers in North America<\/a> identify photography is essential to their marketing strategies. Visual assets such as infographics, images and graphical illustrations form part of a core visual content marketing approach.<\/p><ol style=\"text-align: justify;\" start=\"3\"><li><strong>Facebook<\/strong><\/li><\/ol><p style=\"text-align: justify;\">The reach and impact of Facebook marketing to increase sales leads deserves an entry on this list as it remains an important muscle in your 2017 marketing plan.Nearly all of <a href=\"https:\/\/www.poynter.org\/business-work\/2016\/a-look-at-facebooks-billion-dollar-2016-hit-on-the-news-ecosystem\/\">Facebook\u2019s revenue<\/a> in 2016 was eclipsed by ad spend that amounted to $7 billion, an increase of 59 percent from a year before.<\/p><ol style=\"text-align: justify;\" start=\"4\"><li><strong>User-generated <\/strong>contentand<strong> brand experience<\/strong><\/li><\/ol><p style=\"text-align: justify;\">The experience and opinions that peers have of a brand is a weighty concern for prospective buyers. Social shares and customer reviews and visitor comments on blogs are all forms of user-generated content that point to a brand\u2019s trustworthiness.<\/p><ol style=\"text-align: justify;\" start=\"5\"><li><strong>Pay to Promote<\/strong><\/li><\/ol><p style=\"text-align: justify;\">A new way to get the maximum exposure for your content is to pay to promote it. In an ideal world great content will naturally answer to every marketer\u2019s goals, but in reality, the digital sphere has become a highly competitive marketing environment. Your brand\u2019s content has to fight for its place and as a digital marketer you have to use every available tool in the toolbox to help the content you create get noticed. Social media remains a cost effective method to achieve this.<\/p><p style=\"text-align: justify;\">Now that you\u2019ve created an actionable marketing plan for 2017 why not add more value to your service offering by offering your clients the same template that you\u2019ve come up with that would allow them to also leverage their digital marketing campaigns and increase their ROI.<\/p><p style=\"text-align: justify;\">Globital Canada is a dedicated provider of wholesale digital marketing. Speak to us about our results-oriented <a href=\"https:\/\/www.globitalmarketing.com\/ca\/seo-resellers-canada-wholesale-white-label-seo\/\">wholesale SEO services<\/a> to take your clients\u2019 online marketing strategies to the next level. We offer best practice methods in white label online marketing and a customer service that is second to none in the industry.<\/p><p style=\"text-align: justify;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Revaluating your marketing strategy for the year every December is incredibly helpful in determining what worked and what didn\u2019t. The insights gained also allow you to plan more effectively for 2017. You can remove less effective strategies and replace them with winning approaches. Below we look at 5 marketing trends that will influence the way [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[],"class_list":["post-1673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five Solid Marketing Strategy Trends | Wholesale Seo Canada<\/title>\n<meta name=\"description\" content=\"Include these 5 effective digital marketing trends in your marketing strategy for 2017 and enjoy increased sales leads, conversions and customer engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/ca\/blog\/2017-youre-going-need-solid-marketing-strategy-use-5-trends-help-shape\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Solid Marketing Strategy Trends | Wholesale Seo Canada\" \/>\n<meta property=\"og:description\" content=\"Include these 5 effective digital marketing trends in your marketing strategy for 2017 and enjoy increased sales leads, conversions and customer engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globitalmarketing.com\/ca\/blog\/2017-youre-going-need-solid-marketing-strategy-use-5-trends-help-shape\/\" \/>\n<meta property=\"og:site_name\" content=\"Globital Canada\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-16T10:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T10:56:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globitalmarketing.com\/ca\/wp-content\/uploads\/2016\/12\/VA-7-600x340-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"digitalreseller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalreseller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/2017-youre-going-need-solid-marketing-strategy-use-5-trends-help-shape\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/2017-youre-going-need-solid-marketing-strategy-use-5-trends-help-shape\/\"},\"author\":{\"name\":\"digitalreseller\",\"@id\":\"https:\/\/www.digitalresellers.ca\/#\/schema\/person\/5398f97ab9d96d789fc597a2a6fb8c54\"},\"headline\":\"In 2017, You\u2019re Going To Need A Solid Marketing Strategy. 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