{"id":28302,"date":"2022-11-23T05:21:06","date_gmt":"2022-11-23T05:21:06","guid":{"rendered":"https:\/\/www.digitalresellers.ca\/?p=28302"},"modified":"2025-03-27T06:28:26","modified_gmt":"2025-03-27T06:28:26","slug":"digital-audio-advertising-leveraging-spotify-and-other-platforms-for-your-digital-agencys-clients","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/digital-audio-advertising-leveraging-spotify-and-other-platforms-for-your-digital-agencys-clients\/","title":{"rendered":"Digital Audio Advertising: Leveraging Spotify And Other Platforms For Your Digital Agency&#8217;s Clients"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Today, there is no shortage of advertising strategies and platforms available to digital marketers, with more added each day. Digital audio advertising is steadily gaining a reputation as an effective method for reaching target audiences in a fresh, interesting way. If your digital agency is looking for the next step in marketing for your clients, consider digital audio advertising from <a href=\"https:\/\/www.globitalmarketing.com\/ca\/\">Globital Canada<\/a>.\u00a0\u00a0<\/span><\/p>\n<h3><b>What Is Digital Audio Advertising?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most of us are no stranger to the radio and have had some kind of exposure to a radio advertisement. Digital audio advertising refers to marketing on any audio received over an internet connection. Digital audio includes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcasts, songs, albums and other downloaded audio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spotify Greenroom, radio broadcasts and other live streaming audio\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Music, talk shows, podcasts, radio, audio clips and other on-demand audio<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Different audio platforms offer various advertising opportunities. These can range from ads inserted into digital content like podcasts to ads that pop up between tracks. Each digital audio platform has its own monetization opportunities and reach.\u00a0<\/span><\/p>\n<h3><b>Is Digital Audio Advertising Effective?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With digital audio advertising, brands have the opportunity to reach an entirely new audience with their advertising efforts. Many people favour audio content over visual content, looking to take a break from their screens. Many prefer music over video or podcasts over television and exclusively turn to digital audio as their main entertainment. Some even have digital audio as a constant stream of background noise as they work or go about their days, making digital audio advertising ideal for many audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In many ways, audio ads are more effective than other advertising mediums. Digital audio giant, Spotify, shared that <\/span><a href=\"https:\/\/ads.spotify.com\/en-SG\/news-and-insights\/the-power-of-audio-chapter-2\/\"><span style=\"font-weight: 400;\">audio ads can drive as much as 24% higher recall than display ads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>The Best Platforms For Digital Audio Advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The popularity of audio is reflected in the wide variety of platforms available for both consuming and advertising. Some of the best platforms for digital audio advertising include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spotify<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube Music<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pandora<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Play Music<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple Music<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon Music<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iHeart Radio\u00a0<\/span><\/li>\n<\/ul>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"28836\" class=\"elementor elementor-28836\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-f8fe61e elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"f8fe61e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d77f047 jltma-glass-effect-no\" data-id=\"6d77f047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-563cb583 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"563cb583\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Leverage New Platforms With This $1000 Offer For Virtual Assistant Services!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f06ff9c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4f06ff9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A virtual assistant is a remote worker that can assist you with many facets of your workload, including incorporating new platforms into your client strategies. We know this is a viable option, especially if you lack the additional time to implement new and effective marketing methods. Ours are trained and ready to go, with services available at wholesale rates! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777fc621 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"777fc621\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwNDU3IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Begin by booking a free strategy call!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>Digital Audio Advertising Tips For Your Digital Agency\u2019s Clients<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When creating content for your clients\u2019 digital audio advertising campaigns, your digital agency can serve digital audio ads that boost brand awareness and consideration and help your clients build stronger relationships with their customers. Some tips to keep in mind for effective digital audio advertising include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aim for consistency in tone and tempo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the target audience and adjust the context or mood to suit them\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use sound thoughtfully to create memorable stories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep clips shorter for higher recall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include an effective call to action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test different ads in various formats to see what resonates best with audiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prevent ad fatigue by making use of ad capping<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.globitalmarketing.com\/ca\/\">Globital Canada<\/a> is one of the top social media outsourcing companies for digital agencies looking to make a greater impact for their clients marketing campaigns. With an incredible team of talented, qualified specialists, digital agencies that outsource social media, content creation and other digital marketing processes to us find that they save money, boost revenue and scale their agencies faster than ever before. Interested in making a difference to your digital agency with a white label partner? Contact the Globital Canada Team at <\/span><a href=\"mailto:support@globitalmarketing.com\"><span style=\"font-weight: 400;\">support@globitalmarketing.com<\/span><\/a><span style=\"font-weight: 400;\"> today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, there is no shortage of advertising strategies and platforms available to digital marketers, with more added each day. Digital audio advertising is steadily gaining a reputation as an effective method for reaching target audiences in a fresh, interesting way. If your digital agency is looking for the next step in marketing for your clients, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[],"class_list":["post-28302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Audio Ads: Using Spotify &amp; More for Your Clients<\/title>\n<meta name=\"description\" content=\"A digital audio advertising campaign can be an effective, new way for digital resellers &amp; agencies to reach their clients\u2019 target audiences. 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