{"id":30241,"date":"2024-10-11T06:10:33","date_gmt":"2024-10-11T06:10:33","guid":{"rendered":"https:\/\/www.globital.ca\/?p=30241"},"modified":"2024-11-01T12:12:48","modified_gmt":"2024-11-01T12:12:48","slug":"show-dont-just-tell-how-to-prove-your-website-maintenance-work","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/show-dont-just-tell-how-to-prove-your-website-maintenance-work\/","title":{"rendered":"Show, Don\u2019t Just Tell: How to Prove Your Website Maintenance Work"},"content":{"rendered":"

One of the biggest challenges for website maintenance service providers is proving to clients that the work they do each month is essential and effective. Clients often don\u2019t see the behind-the-scenes efforts, leading to questions about the value of their investment.\u00a0<\/span><\/p>\n

We\u2019ve put together a few ways you can demonstrate the worth of your services, with tips from our <\/span>outsource digital marketing services<\/span> team.<\/span><\/p>\n

Before-and-After Screenshots of Maintenance Work<\/b><\/p>\n

Providing before-and-after screenshots is one of the most effective ways to visually demonstrate the impact of your maintenance work. These images offer clients a clear, side-by-side comparison that highlights the changes and improvements you’ve made.<\/span><\/p>\n

For example, if you\u2019ve cleaned up a cluttered design or fixed broken links, showing the client how the site looked before and after your intervention can be powerful. It allows them to see the tangible improvements in layout, functionality, or content. You might also use screenshots to showcase updates to the website\u2019s content management system (CMS), plugin changes, or other backend enhancements.<\/span><\/p>\n

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Want To Cheat?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u00a0If you feel like your copywriting isn’t quite hitting the mark, try using a few of these emotional triggers in your client’s work and watch the results unfold! Our copywriting HOD takes you through a few secrets in this video.\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWatch The Video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n

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Maintenance Logs<\/b><\/p>\n

Another way to prove your ongoing efforts is by keeping and sharing detailed maintenance logs. These logs serve as a record of every task you perform on the website, from routine updates to emergency fixes.<\/span><\/p>\n

Include the data and time that you logged into the CMS to conduct maintenance, a description of the task and its results, as well as any additional steps that need to be taken in the future.<\/span><\/p>\n

Providing these logs to your clients on a monthly or quarterly basis gives them clear documentation of the work you\u2019ve done. It also demonstrates transparency, showing that you\u2019re committed to keeping them informed about the ongoing care and attention their website is receiving.\u00a0<\/span><\/p>\n

Showcasing Improvements in Site Speed and Security<\/b><\/p>\n

Two of the most critical aspects of website maintenance are site speed and security. Improvements in these areas can significantly enhance user experience and protect the site from potential threats. However, clients may not always notice these changes unless you explicitly show them.<\/span><\/p>\n

For site speed, consider using tools like <\/span>Google PageSpeed Insights<\/span><\/a>, <\/span>GTmetrix<\/span><\/a>, or <\/span>Pingdom<\/span><\/a> to generate reports before and after you\u2019ve performed optimization tasks. These reports provide quantifiable data, such as page load times and performance scores, that clearly demonstrate the impact of your work.\u00a0<\/span><\/p>\n

For security, you can use tools like <\/span>Sucuri<\/span><\/a> or <\/span>Wordfence<\/span><\/a> to run security scans before and after your maintenance work. These scans can identify and remove malware, strengthen firewalls, and close security gaps.\u00a0<\/span><\/p>\n

Take the pressure off your agency and <\/span>outsource digital marketing services<\/span><\/a>, including <\/span>website maintenance<\/span><\/a>, to our team today.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the biggest challenges for website maintenance service providers is proving to clients that the work they do each month is essential and effective. Clients often don\u2019t see the behind-the-scenes efforts, leading to questions about the value of their investment.\u00a0 We\u2019ve put together a few ways you can demonstrate the worth of your services, […]<\/p>\n","protected":false},"author":8,"featured_media":30245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[235],"tags":[],"class_list":["post-30241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend"],"yoast_head":"\nShow, Don\u2019t Just Tell: Prove Your Website Maintenance Work<\/title>\n<meta name=\"description\" content=\"How do you prove outcomes every month for website maintenance work? 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