{"id":3200,"date":"2017-07-17T01:16:23","date_gmt":"2017-07-17T05:16:23","guid":{"rendered":"https:\/\/www.globital.ca\/?p=3200"},"modified":"2025-03-27T06:26:28","modified_gmt":"2025-03-27T06:26:28","slug":"curious-case-canada-facebook-advertising-must-read-agencies","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/curious-case-canada-facebook-advertising-must-read-agencies\/","title":{"rendered":"The Curious Case of Canada and Facebook Advertising \u2014 A Must-Read For Agencies"},"content":{"rendered":"<p style=\"text-align: justify;\">It\u2019s true, Canada tops the world with its <em>per capita<\/em> usage of Facebook. According to Macleans News Canada, 19 million people log onto Facebook every month, and a staggering 14 million check their newsfeed every day.<\/p>\n<p style=\"text-align: justify;\">So what does this mean for agencies? And more importantly, how can you, as an agency use this information to produce better ROI for your clients\u2019 brands?<\/p>\n<p style=\"text-align: justify;\">Here are your five tips to boost your clients\u2019 marketing on Facebook.<\/p>\n<ol>\n<li><strong>No more guessing<\/strong>\n<p style=\"text-align: justify;\">With Facebook\u2019s Insights, you can now be sure to direct your clients to the right, very specific, direction when targeting their audience. By using this tool, you will know:<\/p>\n<ul>\n<li>Which users have already liked your client\u2019s page<\/li>\n<li>What reach each post has received<\/li>\n<li>Who is talking about your client\u2019s content<\/li>\n<\/ul>\n<\/li>\n<li><strong>Pictures are worth a thousand clicks<\/strong>\n<p style=\"text-align: justify;\">Like the old adage, by using imagery, preferably relevant imagery, your clients\u2019 business will attract more users than long copy or obvious advertising. The lesson: use images alongside your client\u2019s message.<\/p>\n<\/li>\n<li><strong>User-Generated Content (UGC)<\/strong>\n<p style=\"text-align: justify;\">According to the Internet Trends 2017, it is 6.9X more effective to use user-generated content than brand-generated content on Facebook. This means that sharing and user-interaction are key to winning a higher engagement and in turn, a higher conversion rate.<\/p>\n<\/li>\n<li><strong>A post a day keeps your client\u2019s complaints away<\/strong>\n<p style=\"text-align: justify;\">We suggest that you maintain a consistent effort when uploading posts on your client\u2019s Facebook page. We recommend at least one a week. Here you can post interesting facts about your client\u2019s brand or merely comment on things like, for example, the upcoming Civic Holiday or something about Labour Day in September (interestingly, it falls on a Monday!).<\/p>\n<\/li>\n<li><strong>Engage, chat, communicate<\/strong>\n<p style=\"text-align: justify;\">People are people. People communicate\u2014and that\u2019s the whole point of <a href=\"https:\/\/sprocketdigital.co.nz\/what-we-do\/facebook-advertising\/\">Facebook Advertising<\/a>; that\u2019s why people log on: to see what\u2019s happening, connect with other people, chat, chat, chat.<\/p>\n<p style=\"text-align: justify;\">We recommend strongly that you engage with your clients\u2019 customers on Facebook, which will lead to them trusting the brand and may even lead to sharing. You could use this in line with a competition also in which you actively engage with your clients\u2019 customers on Facebook\u2014this is the best way to encourage, persuade and connect with your clients\u2019 bottom-line.<\/p>\n<\/li>\n<\/ol>\n<p>Related Tags: <a href=\"https:\/\/www.globitalmarketing.com\/ca\/wholesale-white-label-social-media-marketing-resellers\/\">White Label Social Media Management<\/a> | <a href=\"https:\/\/www.globitalmarketing.com\/ca\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing Resellers<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s true, Canada tops the world with its per capita usage of Facebook. According to Macleans News Canada, 19 million people log onto Facebook every month, and a staggering 14 million check their newsfeed every day. So what does this mean for agencies? And more importantly, how can you, as an agency use this information [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":26980,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[],"class_list":["post-3200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Case of Canada &amp; Facebook Ads: A Must-Read For Agencies<\/title>\n<meta name=\"description\" content=\"It\u2019s true, Canada tops the world with its per capita usage of Facebook. Here are your five tips to boost your clients\u2019 marketing on Facebook. Read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/ca\/blog\/curious-case-canada-facebook-advertising-must-read-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Case of Canada &amp; Facebook Ads: A Must-Read For Agencies\" \/>\n<meta property=\"og:description\" content=\"It\u2019s true, Canada tops the world with its per capita usage of Facebook. Here are your five tips to boost your clients\u2019 marketing on Facebook. 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