{"id":3690,"date":"2020-01-15T02:39:59","date_gmt":"2020-01-15T07:39:59","guid":{"rendered":"https:\/\/www.globital.ca\/?p=3690"},"modified":"2023-04-13T04:57:31","modified_gmt":"2023-04-13T04:57:31","slug":"stay-lookout-3-top-social-media-trends-2020","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/stay-lookout-3-top-social-media-trends-2020\/","title":{"rendered":"Stay On The Lookout For These 3 Top Social Media Trends In 2020"},"content":{"rendered":"<p>Across a broad spectrum of age groups, many people start and end the day on social media. It\u2019s where we source our news, engage in social commentary, and shop for some of our wants and needs. A real one-stop shop, if you will. You don\u2019t even need to leave your bed.<\/p>\n<p>Now, as a digital marketer, in order to be effective in your job, this means you need to keep your finger on the virtual pulse of what is going on on social media. No two social media days are the same, so it\u2019s crucial that you\u2019re aware of emerging and evolving trends so that you can help your clients take advantage of them. This way, you know when to jump onto the bandwagon and ride the right waves.<\/p>\n<h3><b>2020 Trend #1: Identifying Marketing Tribes &amp; Positioning Brands As Part Of Them<\/b><\/h3>\n<p>Understanding your client\u2019s market in the age of social media is challenging. You have to keep in mind that, at the heart of it all, we are individual humans. The usual demographics (age, gender, etc.) don\u2019t tell you everything. You must learn what makes them tick and what gets them going so that you can engage with them credibly on behalf of your client.<\/p>\n<h3><b>Twenty-Twenty Trend #2: Socio-Political Backlash Sparking Conversation<\/b><\/h3>\n<p>If you log onto Twitter at any time of the day, you\u2019re bound to come across debates and social commentary about all kinds of topics. Among the more prevalent topics are politics, human rights, and social inequality. In terms of digital marketing, it\u2019s not about becoming partisan but rather adding an insightful voice to the conversation. Get someone who\u2019s well-read and socially conscious on such accounts. It can humanise the brand and add browny points on authoritativeness.<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29037\" class=\"elementor elementor-29037\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-f8fe61e elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"f8fe61e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d77f047 jltma-glass-effect-no\" data-id=\"6d77f047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-563cb583 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"563cb583\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Stay Informed Of Social Media Trends By Joining The DACC Community <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f06ff9c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4f06ff9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trends in digital and social media marketing will continue to change. As a specialist, you must remain updated with every trend to deliver the most rewarding results to your clients possible. We make this easy with our Facebook group, the DACC. We designed the group for digital agency owners to connect, share and discover. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777fc621 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"777fc621\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/www.facebook.com\/groups\/digitalagencycoworkcollective\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Join the group today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>Twenty-Twenty Trend #3: Using Social Media At Work Is A Good Thing (Depending On Your Role)<\/b><\/h3>\n<p>Gone are the days when only communications and media branches were encouraged to use social media for work. Social media platforms are becoming more useful for other job roles as well. For example, human resources practitioners are recruiting on Facebook and LinkedIn. Another example is client services professionals who assist with messaging apps.<\/p>\n<p>There are many more trends to note, but these are the ones that stand out the most for now, at least. You can blink once and find that everything has changed, so it\u2019s important to be flexible and have the right people creating your client\u2019s social media content.<\/p>\n<p>Of course, if your digital agency lacks either the resources or expertise to properly support your client\u2019s social media needs, then get in touch with our team and check out how our white label social media support works.<\/p>\n<p><strong>Related Tag:<\/strong> <a href=\"https:\/\/www.globitalmarketing.com\/ca\/wholesale-white-label-social-media-marketing-resellers\/\" target=\"_blank\" rel=\"noopener\">Outsource Social Media Management<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Across a broad spectrum of age groups, many people start and end the day on social media. It\u2019s where we source our news, engage in social commentary, and shop for some of our wants and needs. A real one-stop shop, if you will. You don\u2019t even need to leave your bed. Now, as a digital [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[210],"tags":[],"class_list":["post-3690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Social Media Trends In 2020 | Globital Canada<\/title>\n<meta name=\"description\" content=\"Social media is becoming relevant to businesses &amp; this is because it\u2019s where a significant number of potential customers are. Here are the latest trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/ca\/blog\/stay-lookout-3-top-social-media-trends-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Social Media Trends In 2020 | Globital Canada\" \/>\n<meta property=\"og:description\" content=\"Social media is becoming relevant to businesses &amp; this is because it\u2019s where a significant number of potential customers are. 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