{"id":6839,"date":"2018-03-15T05:35:05","date_gmt":"2018-03-15T09:35:05","guid":{"rendered":"https:\/\/www.globital.ca\/?p=3300"},"modified":"2025-05-12T11:00:33","modified_gmt":"2025-05-12T11:00:33","slug":"using-instagram-build-brand","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/","title":{"rendered":"Using Instagram To Build Your Brand"},"content":{"rendered":"<p style=\"text-align: justify;\">Using social media as a tool for brand building is a concept many clients still have a hard time getting their heads around, and many don\u2019t see its value at the beginning stages of marketing their business.<\/p>\n<p style=\"text-align: justify;\">As <a href=\"https:\/\/www.globitalmarketing.com\/ca\/wholesale-white-label-social-media-marketing-resellers\/\">social media resellers<\/a>, we can advise you that if you\u2019re used to hearing these types of concerns from clients, choosing the right social media platform can allay their fears. One of the best platforms to do this currently is Instagram.<\/p>\n<p style=\"text-align: justify;\"><strong>Why choose Instagram?<\/strong><\/p>\n<p style=\"text-align: justify;\">Instagram is excellent for building a brand presence. According to Instagram COO Marne Levine, <a href=\"https:\/\/www.adweek.com\/brand-marketing\/80-of-instagram-users-voluntarily-connect-with-a-brand-on-the-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\">over 80%<\/a> of its users use it to voluntarily connect with brands. Research company <a href=\"https:\/\/go.forrester.com\/blogs\/15-09-15-how_does_your_brand_stack_up_on_facebook_twitter_and_instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forrester<\/a> also reveals that brand engagement on this platform is 10 times higher than Facebook and 84 times higher than Twitter.<\/p>\n<p style=\"text-align: justify;\">Clients who use Instagram can look forward to the long-term brand building; engaging with the right audience and creating lasting relationships with them at the same time.<\/p>\n<p style=\"text-align: justify;\">If they&#8217;ve tried Instagram before and had no success, chances are they created a profile without thinking about their strategy or content. This is the wrong approach to take to any marketing but one that you can step in and help them with.<\/p>\n<p style=\"text-align: justify;\"><strong>How to use Instagram to build your brand<\/strong><\/p>\n<p style=\"text-align: justify;\">Before you begin, you need a strategy to inform your approach and how it differs from competitors, if it\u2019s in line with the brand\u2019s positioning and most importantly \u2013 if it\u2019s in line with what their audience craves. If your client has no idea what inspires their ideal consumer, how can they create content that\u2019s supposed to do just that?<\/p>\n<p style=\"text-align: justify;\">You then need to decide on what kind of content you\u2019ll share. Will it be photography, illustration or user-generated imagery? What kind of images should your account avoid sharing? It helps to have a few uniform rules to guide to the content being created. You might have to try out various approaches before you find one that works and once you\u2019ve done so, it\u2019s important to remain consistent.<\/p>\n<p style=\"text-align: justify;\">A final aspect that can assist with the brand building is to seek out collaborations with relevant influencers or similar brands that can add an air of authenticity and increase exposure naturally.<\/p>\n<p style=\"text-align: justify;\">All of this won\u2019t happen overnight, but it\u2019s important clients understand that creating a social media presence that truly makes an impact and builds their brand will take a little time and effort.<\/p>\n<p>Related Tag:\u00a0<a href=\"https:\/\/www.globitalmarketing.com\/ca\/wholesale-white-label-social-media-marketing-resellers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Reseller<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using social media as a tool for brand building is a concept many clients still have a hard time getting their heads around, and many don\u2019t see its value at the beginning stages of marketing their business. As social media resellers, we can advise you that if you\u2019re used to hearing these types of concerns [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":28598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"class_list":["post-6839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Instagram to Build Your Brand | Globital Canada<\/title>\n<meta name=\"description\" content=\"Clients trying to build their brand up on social media? Here\u2019s the right approach to take on Instagram to build a following! For details visit us today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Instagram to Build Your Brand | Globital Canada\" \/>\n<meta property=\"og:description\" content=\"Clients trying to build their brand up on social media? Here\u2019s the right approach to take on Instagram to build a following! For details visit us today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Globital Canada\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-15T09:35:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T11:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globitalmarketing.com\/ca\/wp-content\/uploads\/2018\/03\/Instagram-Accounts-to-Follow-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"digitalreseller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"digitalreseller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/\"},\"author\":{\"name\":\"digitalreseller\",\"@id\":\"https:\/\/www.digitalresellers.ca\/#\/schema\/person\/5398f97ab9d96d789fc597a2a6fb8c54\"},\"headline\":\"Using Instagram To Build Your Brand\",\"datePublished\":\"2018-03-15T09:35:05+00:00\",\"dateModified\":\"2025-05-12T11:00:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/\"},\"wordCount\":420,\"publisher\":{\"@id\":\"https:\/\/www.digitalresellers.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globitalmarketing.com\/ca\/wp-content\/uploads\/2018\/03\/Instagram-Accounts-to-Follow-01.png\",\"articleSection\":[\"Instagram\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/\",\"url\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/\",\"name\":\"Using Instagram to Build Your Brand | Globital Canada\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresellers.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.globitalmarketing.com\/ca\/blog\/using-instagram-build-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.globitalmarketing.com\/ca\/wp-content\/uploads\/2018\/03\/Instagram-Accounts-to-Follow-01.png\",\"datePublished\":\"2018-03-15T09:35:05+00:00\",\"dateModified\":\"2025-05-12T11:00:33+00:00\",\"description\":\"Clients trying to build their brand up on social media? 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