{"id":6840,"date":"2019-06-11T03:11:19","date_gmt":"2019-06-11T07:11:19","guid":{"rendered":"https:\/\/www.digitalresellers.ca\/?p=3672"},"modified":"2023-04-13T05:13:48","modified_gmt":"2023-04-13T05:13:48","slug":"cro-101-everything-need-know-2","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/cro-101-everything-need-know-2\/","title":{"rendered":"CRO 101: Everything You Need To Know"},"content":{"rendered":"<p>It is expensive and challenging work to attract traffic to a client\u2019s website. Fortunately, there are a bunch of ways to spend that money and take on that challenge. You can run a well-executed monthly SEO campaign, a sometimes expensive but effective PPC campaign or even just send out a weekly email to your client\u2019s database to get the traffic numbers up.<\/p>\n<p>Easy enough and plenty of options. However, converting that traffic into paying customers for your client by getting them to take action isn\u2019t always so easy. In fact, ask any digital marketer you know and near the top of their list of most annoying problems will be a high bounce rate on their client\u2019s website.<\/p>\n<p>The silver dagger and garlic clove of low conversions on a website is the practice of Conversion Rate Optimisation.<\/p>\n<p>Conversion rate optimisation is a simple concept. In basic terms, it is optimising, or improving the performance of your client\u2019s website by using user feedback, research and analytics to better convince web traffic to take a specific action. The action could be to put a product in a cart, to click on free download, to subscribe to a weekly newsletter or to book a time for a consultation, for example.<\/p>\n<p>The intention here is to make the most out of the existing web traffic, basically tying up your lead generation efforts with a crisp and pretty lead conversion bow. Here are some tips on how:<\/p>\n<h3><strong>Site Speed is King<\/strong><\/h3>\n<p>Perhaps the most effective and efficient way to instantly improve one of your client\u2019s conversion rates is to have the speed of the site tested and improved. It goes without saying, but we\u2019ll say it anyway: \u201cslow sites send searchers seeking somewhere else\u201d. Visitors will not stick around to wait for your client\u2019s hi-res images of their showroom to load or the track that they insist plays on the homepage of their site to buffer and stream.<\/p>\n<h3><strong>A\/B Testing <\/strong><\/h3>\n<p>A\/B testing is another simple concept to understand. It involves conducting an experiment where you publish two variations of something (the same page, mailer, blog or advertisement), but with different content, coloured backgrounds, test headlines, subject lines, or fonts. You can gauge which version got more clicks and try to differentiate why one page was more successful than the other.<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29057\" class=\"elementor elementor-29057\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-f8fe61e elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"f8fe61e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d77f047 jltma-glass-effect-no\" data-id=\"6d77f047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-563cb583 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"563cb583\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gifting You A Voucher Worth $1000 To Test Our CRO Services!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f06ff9c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4f06ff9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conversion Rate Optimization is the vital and final stage of the marketing process. Therefore, you don\u2019t want to skimp out on this task! If you struggle to find additional time to dedicate to thorough CRO practices, we can help. Our wholesale CRO services promise to ensure all efforts are fruitful and, if not, indicate where changes could occur. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777fc621 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"777fc621\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjIwNDU3IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Test them free now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><strong>CTA<\/strong><\/h3>\n<p>Calls to action are direct instructions for website visitors to follow. They can be \u201ccall us today\u201d, \u201cemail for a quote\u201d, \u201cbook now\u201d or even \u201clearn more.\u201d A call to action is less likely to be successful if it is at the bottom of the page. What are the chances that your entire page will be read? Take your chances and move the CTA further up the page, so that even if half of the clicks the site receives are hesitant leads, there is still the possibility of nurturing them to a conversion.<\/p>\n<h3><strong>Avoid Stock Photos<\/strong><\/h3>\n<p>There is nothing worse than arriving on a website that is crammed full of familiar stock photos. They are easily recognisable, with a high chance of your client\u2019s competition using the same picture as you are. A stock photo tells the site visitors that you aren\u2019t interested in putting effort into finding better quality, more decent graphics. Try to be original and use the opportunity to post images that uniquely tell the story of your client\u2019s brand, company, staff and ethos.<\/p>\n<p>When trying to optimise your conversion rates and convert traffic into interested, paying customers, the best methods to use are analytics, research and user feedback. Post explicit content and simplify your client\u2019s message, run A\/B tests and get rid of tacky stock photos. Be the brand you envision.<\/p>\n<p>If you need some help and want to see what a difference CRO can make to one of your client\u2019s websites, please don\u2019t hesitate to get in touch and request a free CRO audit for the site.<\/p>\n<p><strong>Related Tag:<\/strong> <a href=\"https:\/\/www.globitalmarketing.com\/ca\/white-label-wholesale-conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener\">White Label CRO Reseller<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is expensive and challenging work to attract traffic to a client\u2019s website. Fortunately, there are a bunch of ways to spend that money and take on that challenge. You can run a well-executed monthly SEO campaign, a sometimes expensive but effective PPC campaign or even just send out a weekly email to your client\u2019s [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[],"class_list":["post-6840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-goals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRO 101: Everything You Need To Know | Globital Canada<\/title>\n<meta name=\"description\" content=\"CRO is the practice of improving your client&#039;s website to increase the rate of conversion that they enjoy from the traffic they&#039;re getting. Need more info? 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