{"id":8319,"date":"2021-02-23T05:34:50","date_gmt":"2021-02-23T05:34:50","guid":{"rendered":"https:\/\/www.globital.ca\/?p=8319"},"modified":"2025-06-27T11:16:30","modified_gmt":"2025-06-27T11:16:30","slug":"great-blogs-poor-ranking-whats-wrong","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/great-blogs-poor-ranking-whats-wrong\/","title":{"rendered":"Great Blogs, Poor Ranking, What\u2019s Wrong?"},"content":{"rendered":"

We all know that SEO is important, however, as agencies, it\u2019s vital to always ensure you\u2019re employing the best practices for the best results.<\/p>\n

Let\u2019s do a health check on your clients\u2019 blog habits and see if you need to remove any of these errors:<\/p>\n

Keyword Structure<\/b><\/h3>\n

No matter what you have heard, keyword research should still be a top priority when creating marketing campaigns for your clients. Topics and keywords should thematically link all on-site content to their business plan.<\/p>\n

Keyword-optimized content helps to position individual web pages to rank higher organically and improves impressions in lead generation campaigns.<\/p>\n

When the blog is on your client\u2019s website, the keywords should be informational long-tail keyword phrases. For example, include question phrases: how, what, when, where and why or actionable phrases: top \u201ctips\u201d and \u201chacks\u201d to improve XYZ.<\/p>\n

Make specific keyword phrases bold in a meta description. This can increase the click-through rate for your client. You should aim to influence semantic SEO (multiple keyword phrases with similar meaning). Great for voice searches.<\/p>\n

Be warned: Keyword stuffing or high keyword density could get a spam flag and be boring = not encouraging a following.<\/p>\n

Don\u2019t forget the best practice for URLs and metatags and targeted keywords to rank individual pages. Keywords also play a role in your client\u2019s site architecture.<\/p>\n\t\t

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SEO is here to stay. If your agency struggles to rank client blogs and content at the top of search engine results pages, you might consider outsourcing this task to a reputable white-label digital partner like us. We\u2019re gifting you this voucher to test the service and see if the fit is right for your agency. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Internal Links<\/b><\/h3>\n

This is often overlooked. Things to remember about internal links include:<\/p>\n