{"id":8951,"date":"2021-07-20T06:00:24","date_gmt":"2021-07-20T06:00:24","guid":{"rendered":"https:\/\/www.digitalresellers.ca\/?p=8951"},"modified":"2023-04-12T04:36:29","modified_gmt":"2023-04-12T04:36:29","slug":"the-business-listing-feature-local-justifications-and-how-to-incorporate-this-into-your-clients-marketing","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/ca\/blog\/the-business-listing-feature-local-justifications-and-how-to-incorporate-this-into-your-clients-marketing\/","title":{"rendered":"The Business Listing Feature -“Local Justifications” And How To Incorporate This Into Your Clients’ Marketing"},"content":{"rendered":"

The Business Listing feature, \u201cLocal Justifications,\u201d while quite new on the digital space, is fast becoming a popular to-do on most digital marketing plans-of-action. And it should be. If you\u2019re a digital marketing agency owner, but \u201clocal justifications\u201d are not on your marketing radar yet, they should be. Let us at <\/span>Globital Canada <\/span><\/a>shed some light on \u201cLocal Justifications\u201d and why you should be incorporating this into your client\u2019s marketing solutions.<\/span><\/p>\n

What Are \u201cLocal Justifications\u201d?<\/b><\/h3>\n

According to<\/span> digitalmaas<\/span><\/a>, \u201cOn the surface, local justifications are similar to <\/span>sections that affect GMB rankings<\/span><\/a> \u2013 while not ranking factors per se, they do help some listings stand out over others.\u201d Furthermore, according to <\/span>Moz.com<\/span><\/a>, \u201cA local justification is an extra snippet of text Google can display on business listings in the local packs, local finders, and Google Maps to signal to searchers that a feature of the business specifically matches their perceived intent.\u201d<\/span><\/p>\n

Types of \u201cLocal Justifications\u201d include review justifications which are sourced from your clients\u2019 Google My Business (GMB) reviews; website justifications which are always pulled from the website linked in your clients\u2019 GMB listings; Google posts justifications and content; service justifications which are from the Services section of your clients\u2019 Google My Business dashboard as well as menu justifications and in-stock justifications, among other types.<\/span><\/p>\n\t\t

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If you struggle to stay up to date with the vast number of trends occurring in the digital marketing space, you are not alone! We aim to combat all confusion with our Facebook group, The Digital Agency Cowork Collective (DACC)! Exclusive to agency owners, the community ensures sharing updates, insights and much more!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How To Incorporate This Into Your Clients’ Marketing<\/b><\/h3>\n

Now that you know what they are, it\u2019s important to incorporate \u201clocal justifications\u2019 into your clients\u2019 marketing in the following ways:<\/span><\/p>\n