As the leading digital marketing agency around, we have blogged about blogs and how to better them through quality content and other tactics. Now, with new observations on an ever-changing digital world, we want to motivate you and your marketing agency to start writing blogs that target semantic keywords. Semantic, you ask? Yes, Semantic. A new digital term and a whole new way of doing what we’re all already doing, and doing well – SEO. A new digital term and concept that does not set out to reinvent the blog-keyword-seo-wheel but make it run faster, smoother. A wheel that will get your clients’ results moving at high speed to even higher expectations and demands.
While we would prefer to divulge all that is semantic search and write details ourselves, we’d rather credit those who’ve already said it best.
What Is Semantic Search?
Search Engine Journal explains semantic search as follows, “Today, search engine understanding has evolved, and we’ve changed how we optimize for it as a result. Identifying keywords is no longer enough. Now, you need to understand what those keywords mean, provide rich information that contextualizes those keywords, and firmly understand user intent. All of these things are vital for SEO in an age of semantic search….Semantic search describes a search engine’s attempt to generate the most accurate results possible by understanding: searcher intent; query context; and the relationships between words. … Semantic search seeks to understand natural language the way a human would. For example, if you asked your friend “What is the largest mammal?” and then followed that question up with “How big is it?” your friend would understand that “it” refers to the largest mammal: a blue whale. Before 2013, however, search engines wouldn’t understand the context of the second question. Instead of answering “How big is a blue whale,” Google would seek to match the specific keywords from the phrase “How big is it” and return webpages with those exact keywords. Semantic search also allows Google to distinguish between different entities (people, places, and things) and interpret searcher intent based on a variety of factors including user search history. user location; Global search history; spelling variations.”
Let’s Chat Further About All That Semantic And Other Ways We Can Help Your Digital Agency And Your Clients
Interesting, right? Important? Absolutely. Now, for your digital marketing agency, let’s chat further about how to optimize your agency’s SEO and keyword solutions and adapt the content for semantic search so that your client’s blogs get read more often, ranked even better, and engaged with even more.
The digital world, as well as the real world and those living and doing business within it, is changing so contact us to change with it. For more information about content marketing, SEO solutions, and resources as well as assistance to get your client’s ranking even better than you do, contact us at Globital on support@globitalmarketing.com.
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