{"id":10120,"date":"2021-08-23T05:59:33","date_gmt":"2021-08-23T05:59:33","guid":{"rendered":"https:\/\/www.globital.co.nz\/?p=10120"},"modified":"2023-05-01T14:04:26","modified_gmt":"2023-05-01T14:04:26","slug":"mid-year-digital-marketing-reflections-and-what-weve-learnt","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/mid-year-digital-marketing-reflections-and-what-weve-learnt\/","title":{"rendered":"Mid-Year Digital Marketing Reflections And What We&#8217;ve Learnt"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What a year 2021 has been. And we\u2019re not just talking digital. From crashing economies to a global pandemic, this year has been enough to realise that the only constant in life changes. Add to this the flurry that is the digital marketing world, and we\u2019re in the midst of a dramatic change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the same light that the world has changed in reality, so has the digital space &#8211; even within a few months. And while those in the digital marketing world know all too well about change, this year, in particular, has seen an immense shift in the way digital marketing is done. And, with any change, this brings new reflections and insights.<\/span><\/p>\n<h3><b>Changes In The Digital Sphere<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">So, what has the digital world shown us so far? Well, online users and customers\u2019 behaviours have changed. New apps, tools and technologies continue to hit the digital marketing front and at great speed, and with this, the realisation that if you, as a digital marketing agency, don\u2019t keep up, you\u2019ll be put out. Also, the constant need for more engaging content, with audiences now demanding more personalised content and digital marketing agencies put under the knife even more to deliver on even greater demands.<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"29577\" class=\"elementor elementor-29577\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-38b5d8d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"38b5d8d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22233560 jltma-glass-effect-no\" data-id=\"22233560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2efabd jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c2efabd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Keep Updated; Become A Member Of The DACC Today!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7e871 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd7e871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The digital marketing realm is constantly evolving, making it crucial to stay informed. The Digital Agency Cowork Collective (DACC) is a Facebook group designed for agency owners to connect with like-minded professionals worldwide. Join our community and benefit from valuable resources, share information and insights, and ask questions to get the answers you need to stay ahead of industry changes and developments<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f85800b elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6f85800b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/www.facebook.com\/groups\/digitalagencycoworkcollective\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Join our community now.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">This year we\u2019ve also seen improved management of digital marketing integrated into traditional marketing activities. According to <\/span><a href=\"https:\/\/www.smartinsights.com\/\"><span style=\"font-weight: 400;\">SmartInsights<\/span><\/a><span style=\"font-weight: 400;\">, \u201c<\/span><span style=\"font-weight: 400;\">With this in mind, businesses are, understandably, looking for the most efficient and effective digital marketing opportunities, prioritising steady growth and avoiding risk.\u201d Furthermore, digital marketing agencies have had to integrate conversational marketing more so than ever.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, if reflections on the year so far show, digital marketing agencies really need to up their privacy and consent efforts with clients now focusing on privacy and safety online. Then, with the rise of privacy, artificial intelligence and machine learning, marketing is entering the \u201ctrough of disillusionment\u201d, with digital marketing agencies needing to focus on this as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through mid-year digital marketing reflections, there is much we have learnt. But, in a nutshell, it\u2019s all about working harder for your clients to get those results, keeping abreast of an ever-changing digital landscape and changing the marketing strategy for your clients as fast as the industry changes itself. Get in touch for <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;wholesale digital marketing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:12}\"><a href=\"https:\/\/www.globitalmarketing.com\/nz\/wholesale-white-label-digital-marketing-resellers\/\">wholesale digital marketing<\/a> services.<\/span><\/span><\/p>\n<h3><b>How You And Your Agency Clients Can Keep Up<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While there is still much of the year ahead of us, it&#8217;s not too late to revisit digital marketing changes and innovations and reflect on them to identify opportunities to improve leads and sales for your clients. If you want more reflections and associated lessons, information or support to get those goal achievements and ROI up for your clients, please email <a href=\"mailto:support@globitalmarketing.com\">support@globitalmarketing.com<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What a year 2021 has been. And we\u2019re not just talking digital. From crashing economies to a global pandemic, this year has been enough to realise that the only constant in life changes. Add to this the flurry that is the digital marketing world, and we\u2019re in the midst of a dramatic change. In the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":29071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-10120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mid Year Digital Marketing Reflections &amp; Our Learnings<\/title>\n<meta name=\"description\" content=\"Through mid-year digital marketing reflections, there is much we have learnt. 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