{"id":10898,"date":"2022-06-01T11:17:11","date_gmt":"2022-06-01T11:17:11","guid":{"rendered":"https:\/\/www.seoresellers.co.nz\/?p=10898"},"modified":"2023-05-01T13:35:32","modified_gmt":"2023-05-01T13:35:32","slug":"why-your-agency-needs-a-ppc-client-management-protocol-in-place","status":"publish","type":"post","link":"https:\/\/www.globitalmarketing.com\/nz\/blog\/why-your-agency-needs-a-ppc-client-management-protocol-in-place\/","title":{"rendered":"Why Your Agency Needs A PPC Client Management Protocol In Place"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For all digital agencies, maintaining a strong relationship with each of their clients should be a top priority. After all, without a positive client relationship, it\u2019s unlikely that any of the agency\u2019s clients will return for more work. One of the key components for agencies looking to maintain strong relationships with their clients (especially PPC clients) is to set, manage and deliver on their clients\u2019 expectations. The best way way to achieve this is for agencies to have a PPC client protocol in place.\u00a0<\/span><\/p>\n<h3><b>What Is A PPC Client Management Protocol?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Client protocol is a specific set of rules that explain to staff exactly how they are expected to interact with and manage clients. Digital agencies are responsible for ensuring that every employee knows what is expected of them when the time comes for them to interact with and provide services to the agency\u2019s PPC clients. A PPC client protocol should clearly outline what a digital agency expects from its employees when it comes to dealing with PPC clients. Having these protocols in place sets a clear standard of expectations and serves as a guide for employees dealing with PPC clients, setting them up for success.\u00a0<\/span><\/p>\n<h3><b>Why Is A PPC Client Protocol Important?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Having a PPC client protocol in place benefits digital agencies in many ways, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establishing Rules And Expectations<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Having a clear set of rules for anyone dealing with PPC clients will lead to less confusion and mistakes made.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efficiency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With a proper protocol to follow, the process is standardised, making sure employees are working in the same way and improving efficiency.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creates Consistency<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When everyone is expected to follow the same protocols every time, the same service and results can be expected, no matter who is handling the client or campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplifies Training<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With a set protocol, new hires can be easily instructed on what is expected of them and how to meet expectations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improves Client Relationships<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When employees have a clear direction, they are able to serve customers better. Customers receiving good service are happier overall, leading to better relationships.\u00a0<\/span><\/li>\n<\/ul>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"29542\" class=\"elementor elementor-29542\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"has_eae_slider has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-38b5d8d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"38b5d8d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider has_ma_el_bg_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22233560 jltma-glass-effect-no\" data-id=\"22233560\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2efabd jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c2efabd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Get $1000 Worth Of Free PPC Services!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7e871 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd7e871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want to take your PPC advertising services to the next level? Our expert team can provide quality outsourced assistance to help you improve your client campaigns and scale your business. We&#8217;re giving you a voucher worth $1000 to try our PPC services for free! All you have to do is book a 30-minute strategy call to claim!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f85800b elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6f85800b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-pulse-grow\" href=\"https:\/\/www.globitalmarketing.com\/nz\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book my free call now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><b>What Should A PPC Client Protocol Entail?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">PPC client protocols should clearly outline what a business expects of their employees when dealing with PPC clients. PPC client protocols can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Client Introductions<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">How should employees introduce themselves to clients? Is a standard email or form worth looking into? Should initial introductions be face-to-face or online?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Initial Communications<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">What information should employees gather from clients? This can include their business details, their PPC goals, budget etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managing Expectations<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Ensure that employees know how to correctly manage PPC client expectations and avoid making promises that can\u2019t be kept.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check-Ins<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">How often should employees check in with or update clients?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discuss Results<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">At the campaign\u2019s end, the employee should meet with the client to discuss the results, whether improvements can be made and whether the campaign will be extended.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to learn more about how to implement an effective PPC client protocol for your digital agency? Check out our YouTube channel, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=vVWsgwX4l8A&amp;t=39s\"><span style=\"font-weight: 400;\">Globital TV<\/span><\/a><span style=\"font-weight: 400;\">, to learn more about managing PPC client expectations and more helpful tips for digital agencies. Looking for a digital marketing reseller to help out with client work? Globital NZ would love to assist. Contact us at <\/span><a href=\"mailto:support@globitalmarketing.com\"><span style=\"font-weight: 400;\">support@globitalmarketing.com<\/span><\/a><span style=\"font-weight: 400;\"> to find out more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For all digital agencies, maintaining a strong relationship with each of their clients should be a top priority. After all, without a positive client relationship, it\u2019s unlikely that any of the agency\u2019s clients will return for more work. One of the key components for agencies looking to maintain strong relationships with their clients (especially PPC [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":29054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323],"tags":[],"class_list":["post-10898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Does Your Agency Need A PPC Client Management Protocol?<\/title>\n<meta name=\"description\" content=\"If your digital agency works with PPC clients, it is essential to have a PPC client management protocol in place to ensure happy clients and success all around.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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